Key Features:

- No of Pages: 65

- No of Chapters: 5

- Questionnaire Included

- References Included

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Introduction:

Abstract

This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers.



It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especially peak milk in can and sachets.



Furthermore it has found out that advertising brings a lot of pleasures, amusement, education and entertainment and produce changes that ultimately affects the likes, achievement development of the consumers.



Moreover this study will guide the producers and advertisers of understand the beset techniques to reach their prospective consumers. It shows the significance for unique selling appeal and repetition of television messages. The chapter one of this study unfolds the definition of advertising and effect on the buying habits of consumers with relation to a particular medium/television. This study will reveal viewers attitude or acceptance to it. It will also consider television effectiveness or failure in realizing its set objectives.



Where the aim is not realized, what are the reason or factors responsible after which findings will be produced to make the study more enough for anybody who may wish to study or carryout related work in future.

Table of Content

The table of content of this research is only available in the paid version.

Introduction

BACKGROUND OF STUDY



Advertising is defined as a non-personal communication of information usually paid for and it is usually persuasive in nature, about products, services or ideas by identified sponsored through various media.



Advertising is a market tool that serve several functions. It identifies and differentiate them from others. It also communicate information about the products, and induces the trail of the new products by new users and suggest repurchasing by existing users to increase product use. It also build brand reference and loyalty etc



According to history the advertising began in the early times when most people could not read and write, the nature of advertising changes from time to time since its origination, perhaps as 400 B.C, until the invention of printing press in about 1436.since then its role has been significantly altered at least twice. Once in response to the industrial and once with the annual of affluent society.



The past world war II era has been marked by growth and television adverts, intense marketing competition and increased attempts to differentiate products through strategies or other techniques.