Key Features:
- No of Pages: 87
- No of Chapters: 05
Introduction:
Abstract
Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview. The researcher used tables and analysis in simplifying the data collected. In sample determination the researcher used tables and analysis in simplifying the data collected. In sample determination the researcher used Bourelys formular in which chi-square was used in testing the hypothesis. In summary high cost of transportation leads to perishable of goods due to inability of the goods to delivery to final consumer to appointed time. and it is recommended that government should provide vehicle to service all identified urban areas for each access and evacuation urban areas for easy access and evacuation of consumer product from rural areas to consumer product from rural areas to urban areas. And should subsidy consumer goods through forming consumer co-operative society.
Table of Content
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the Problem
1.3 Purpose of the study
1.4 Hypothesis/ Research Hypothesis
1.5 Significance of the study
1.6 Scope Delimitation of the Study
1.7 Definition of Terms
CHAPTER TWO
Review of related literature
2.1 Overview of Marketing Mix
2.2 Definitions of Marketing Mix
2.3 The Marketing Mix as Tools of Study
2.4 Importance of the Marketing Mix
2.5 Marketing Concept
2.6 Holistic Marketing
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Source of Data
3.2 Population of the Study
3.3 Research Instrument
3.4 Validity of Research Instrument
3.5 Determination of Sample Size
3.6 Sample Techniques
3.7 Instrument Used
3.8 Methods of Data Treatment and Analysis
Reference
CHAPTER FOUR
Data Presentation and Analysis
4.1 Presentation and Analysis of Data
4.2 Testing of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix
Introduction
1.1 BACKGROUND OF THE STUDY
Transportation is very important in a developing country like Nigeria.
It is the major root of economic development of every nation. Transportation is an integral part of distribution. This is because an item produced at one point has little value unless it is moved to the place where it is needed or demanded.
It is necessary to have distribution systems to move the item produced. Large scale production cannot exist in a vaccum without transportation. The most efficient large scale production plant cannot operate unless the things produced are sold to the final consumers to yield utility.
These products can never be sold unless they are they are distributed to the areas where they are demanded. Transportation therefore makes it pos Ssible for the distribution of products from the areas where they are sold.
It is said that “transportation broader the market”. An adequate transportation system provides the means by which mass distribution and production takes place.
The Nigerian transportation system which was developed during the colonial era, with railway, road transportation and later developed to sea and air line transportation modes inefficient. S
The problems of transportation includes:
1. Bad roads and rail for land transportation.
2. Cost of maintenance
3. Inadequate technological know-how for maintenance of available vehicle.
4. Increase in petrol oil by the Federal Government
Because of these problems, the transport system
operators, who are mainly individual “before the introduction of mass transit system found it very difficult to still stay in business. Owing to the fact that, it is very hard to import new vehicles into the country, people diverted to the importation of fairly used vehicle popularly known as “Belgium” for it is cheaper to acquire.
These fairly used vehicles turn out to break easily when used on our bad roads.
The transport operators have no alternative but to charge high transport fairs whenever their vehicle are in order.
This high transportation cost started affecting the economy as a whole as this sector is the basic service sector to all earlier state. Among the variable this study will attempt to determine the degree to which high cost of transportation affects process of cost of transportation affects process of consumer goods particularly this study tries to find out the following:
The consumers challenge that the increasing prices are indication of the profiting attitude of sellers.
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