Key Features:
- No of Pages: 114
- No of Chapters: 05
Introduction:
Abstract
This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into five chapters .chapter one deals with the background of the study, statement of Problems, objective of the study, significance, and Research question. Chapter two is also about the literature review, what is product, what is new product development process, why new product fail in the market place and why new product is successful. Chapter three deals with the research design methodology, research design, and area of study, population, sample techniques and sources of data. Chapter four deals with how the data was presented and analysis, analysis of findings and test of synthesis through the use of questionnaire. Finally, chapter five deals on the summary, of findings, the conclusion and the recommendation made to the Nigerian Breweries Plc, Aba.
Table of Content
Chapter one: Introduction
1.1 Background of the study
1.1.1 Profile of the case study
1.2 Problem statement
1.3 Objective of the study
1.4 Research questions
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope and Limitation of the study
1.8 Definition of terms
Chapter two: Review of Literature
2.1 Review of Literature
2.2 Classification of products
2.3 What if a new product
2.4 New Product development Process
2.5 Product Life cycle management
2.6 Why do so many new product fail
2.7 What are marketing strategies for new product.
2.8 Why firms develop new products
Chapter three
Methodology
3.1 The design of the study
3.2 The area of study
3.3 The population of the study
3.4 Sample and sampling techniques
3.5 Method of data collection
3.6 Data Analysis
3.7 Rule for the testing of hypothesis
Chapter four: presentation and analysis of data
4.1 Question by question Analysis
4.2 Analysis of research data
4.3 Testing of hypothesis
4.4 Discussion of result.
Chapter five: Restatement, summary,
conclusion and Recommendation.
5.1 Restatement of finding
5.2 Summary of the findings
5.3 Recommendation based on conclusion
5.4 Further suggestion on the study
Appendix I
Questionnaires
Reference
Introduction
1.1 BACKGROUND OF THE STUDY
Product and development is a systematic process for originating, evaluating and developing new product ideas and adopting these showing promises that they can be profitably sold in the market place. This management procedure must be employed to generate, collect and screen ideas for new product, and then develop, test and commercialized the new items.
Every new product is supposed to go through the evolutionary cycle ending in the commercialization of the product. The evolutionary cycle ending ideas exploration, idea screaming, concept development testing marketing strategy development, business analysis, product development, marketing testing and commercialization
Developing and marketing new product as a company life wire is both a risky and profitable venture. It is risky in the sense that if the product fails the company would lose a lot of money, which has been expand in the process of developing the new product. On the other hand, if the new product succeeds, the company would reap a lot of benefit through increased profitability.
New product development is a strategy usually adopted by the Nigerian breweries plc. The company has the policy of enhancing it’s product quality and adding new product to its of drinks.
Considering the critical nature of the beer breweries companies, the Nigerian breweries plc management must know how best to develop and dispose its new product not only at a profit to the business but also to sustain and maintain consumer brand loyalty of the product.
New products are often promoted and consumers are stimulated and persuaded to try the product. Having tried the new purchased and repurchased the product, if successfully test market, it is the marketed. This study tried to examine the development and marketing of new product as a company life wire. Case studies of Nigerian breweries plc, Aba, built by the company testify to its abiding interest in the acts. The building and maintenance of craft, centers are part of the company’s contribution to the promotion and preservation of Nigerian acts and culture.
CONCLUSION
Nigerian breweries Plc is a model of success in the private sector. The company’s high profile, profitability and successful operations can be traced to good product quality; efficient management of operations and strategic penetration into the market environment. Others are proper understanding of consumer attitudes and habits and high social responsibility profile at national and zonal levels.
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