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The Attitude Of Nigerians Towards Made In Nigeria Products (a Case Study Of Curbery Shoes Ltd Onitsha Anambra State)

Type Project Topics
Faculty Administration
Course Marketing
Price ₦4,000
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Key Features:
- No of Pages: 74

- No of Chapters: 05
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
NECO June/July 2024 - Get offline past questions & answers - Download objective & theory, all in one app 48789
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
Introduction:

Abstract

This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.

The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.

This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.

The following hypotheses were stated in other to achieve the objective of the study.

Ho:That the quality of made in Nigeria shoes has no influence on the consumers purchase of it.

Hi:That the quality of made in Nigeria shoes influences the consumers purchase of it.

Ho:Presence of foreign shoes in Nigeria does not affect sales of locally made shoes.

Hi:Presence of foreign shoes in Nigeria affect sales of locally made shoes.

Some of the finding in the research are that the presence of foreign shoes in the Nigeria market affect sales of locally made shoes and also and also that consumers perceive the price of locally made shoes to the high in relation to their foreign competing brands.

Based on the above findings, the researcher concludes that the acceptance of locally made shoes is generally not encouraging within our society and this is because consumers still regard them as being highly prices compared to the foreign shoes.

From the above conclusion the researcher recommend the following for improvement.

The researcher recommends that the importation of foreign shoes into our domestic market should be banned and also that our local manufacturers should try as much as possible to improve on their production son as to attract numerous consumers.

Table of Content

Cover page

Title page

Approval page

Dedication

Acknowledgement

Table of contents

List of tables

Abstract



CHAPTER ONE:

INTRODUCTION

1.1 Background of the study

1.2 State of problem

1.3 Purpose of study

1.4 State of hypothesis

1.5 Scope/limitation of study

1.6 Significance of the study

1.7 Brief of the study

1.7.1Organizational chart

1.7.2Definition of terms



CHAPTER TWO:

CONTENT OF REVIEW OF RELATED LITERATURE

2.1 General approach to the understanding of consumer behaviour

2.2 Marketing concepts and total products

2.3 Environment influencing factors

2.4 Biological influencing factors

2.5 Poor marketing

2.6 Attitudes

2.7 Attitudes formation

2.8 Attitude change

2.9 Attitude change and marketing

2.10 Attitude and behaviour



CHAPTER THREE:

RESEARCH DESIGN AND METHODOLOGY

3.1 Introduction

3.2 Research design

3.3 Sources of data

3.3.1Primary data

3.3.2Secondary data

3.4 Population of study

3.5 Sample size and sampling technique

3.6 Questionnaire administrations and collection

3.7 Questionnaire administrations and collection

3.8 Reliability validation of the research instrument



CHAPTER FOUR:

PRESENTATION AND ANALYSIS

4.1 Interpretation of data

4.1.0Consumers acceptance of locally made shoe

4.1.1Below shows the data and consumers complaints about locally made shoe

4.1.2Reason why consumers do not normally purchase locally made shoe

4.2 Testing hypothesis



CHAPTER FIVE

5.1 Summary of research finding conclusion and recommendations

5.2 Recommendations

5.3 Conclusion

Appendix 1

Questionnaire to manufacturers

Appendix 2

Bibliography

Introduction

The introduction of this research is only available in the paid version.
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
NECO June/July 2024 - Get offline past questions & answers - Download objective & theory, all in one app 48789
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