Key Features:

- No of Pages: 61

- No of Chapters: 5

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Introduction:

Abstract

This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample.

The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in vesting collected data.

The research reveals that Television Tobacco adverts reinforces the habit of youths towards tobacco. It shows that a combination of TV, Interpersonal and Mass Communication, Influence group activities tremendously.

Table of Content

COVER PAGE I

TITLE PAGE II

APPROVAL PAGE III

CERTIFICATION IV

DEDICATION V

ABSTRACT VI

ACKNOWLEDGEMENT VII



CHAPTER ONE

INTRODUCTION 1

1.1 BACKGROUND OF THE STUDY 4

1.2 STATEMENT OF THE RESEARCH PROBLEM 5

1.3 OBJECTIVES OF THE STUDY 6

1.4 SIGNIFICANCE OF THE STUDY 7

1.5 RESEARCH QUESTION 8

1.6 RESEARCH HYPOTHESIS 8

1.7 CONCEPTUAL AND OPERATIONAL DEFINITION 9

1.8 ASSUMPTIONS 10

1.9 LIMITATION OF THE STUDY 11

REFERENCES 12



CHAPTER TWO

REVIEW OF THE LITERATURE 13

2.1 SOURCES OF LITERATURE 13

2.2 THE LITERATURE REVIEW 13

2.3 SUMMARY OF LITERATURE REVIEW 20

REFERENCES



CHAPTER THREE

METHODOLOGY 27

3.1 RESEARCH METHOD 27

3.2 RESEARCH DESIGN 28

3.3 RESEARCH SAMPLE 29

3.4 MEASURING INSTRUMENT 29

3.5 DATA COLLECTION 30

3.6 DATA ANALYSIS 32

3.7 EXPECTED RESULTS 32

REFERENCES 33



CHAPTER FOUR

DATA ANALYSIS AND RESULTS 34

4.1 RESULTS AND DISCUSSION 43



CHAPTER FIVE

SUMMARY, RECOMMENDATIONS AND CONCLUSION FURTHER STUDY

5.1 SUMMARY 47

5.2 RECOMMENDATIONS FOR FURTHER STUDY 48

BIBLIOGRAPHY 50

APPENDIX 53

Introduction

The introduction of this research is only available in the paid version.