Abstract

With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as to the sociological factor affecting customer’s behavior. This is done in order to know the desired consumer’s needs, wants, and incomes to know the extent to which the sociological factors affect their behavior. Thus the student shows that marketers take into cognizance the customer’s needs, incomes, statues and life style. The philosophical marketing concept of consumer goods and preferences and this enable the marketers to push or sell it product in the market.

Table of Content

Title Page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of Contents

CHAPTER ONE
1.0 Introduction
1.1 Historical Background
1.2 Statement of Problem
1.3 Purpose of the Study
1.4 Scope of the Study
1.5 Limitation of the Study
1.6 Definition of Terms

CHAPTER TWO
2.0 Introduction
2.1 Abraham Maslow Physiological Needs
2.2 Consumer Behaviour
2.3 Sociological Perspectives of Consumer Behaviour
2.4 Psychological Perspectives of Consumer Behaviour
2.5 Cultural Factor Affecting Consumer Behaviour
2.6 Relationship between Marketers and Consumers

CHAPTER THREE
3.1 Summary
3.2 Conclusion
3.3 Recommendation
Bibliography

Introduction

The introduction of this research is only available in the paid version.

Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods

Key Features

Table of Content

Introduction