Key Features:
Number of pages: 64
Chapter: Five Chapters
Complete Tabe of Content
Abstract:
The aimed of this study was to investigate the Sango-Ota Residents’ Perception of ‘Focus Nigeria’ on Africa Independent Television (AIT). Three research questions guided the study. The data of this study were gathered through various Liker scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 112 copies of the questionnaire were distributed. The number of retrieved questionnaire was 100, representing 89% responses rate. Results showed that audience attached importance to the status and pedigree of African Independent Television (AIT) focus Nigeria Programmes influenced their perception and belief and in the way they react to certain issues of politics and drawn them to voting during election. Finally the survey revealed that African Independent Television (AIT) Focus Nigeria Programmes were of good quality, timely, precise and detailed political news programmes. The researcher recommends that since the primary purpose of the media is to inform the public then media houses should ensure that contents of their political programmes are absolutely free from bias, factual and relevant to the larger society
Table of Content:
Table of Contents
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objectives of the Study 3
1.4 Research Questions 4
1.5 Scope of the Study 4
1.6 Significance of Study 4
1.7 Operational Definition of Terms 4
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction 6
2.2 Conceptual Model 6
2.3 Conceptual Review 7
2.4 Empirical Review 26
2.5 Theoretical Framework 34
2.6 Summary of the Literature Review 38
CHAPTER THREE
METHODOLOGY
3.1 Introduction 39
3.2 Research Design 39
3.3 Population of Study 39
3.4 Sample Size 39
3.5 Sampling Technique 40
3.6 Data Collection Instrument 40
3.7 Validity 40
3.8 Reliability 40
3.9 Data Collection Procedure 40
3.10 Method Data Analysis 41
CHAPTER FOUR
DATA ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Introduction 42
4.2 Presentation of Findings 42
4.3 Discussion of Findings 52
4.4 Limitations of the Study 55
CHAPTER FIVE
SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Summary 56
5.2 Conclusion 56
5.3 Recommendations 57
5.4 Suggestions for Further Studies 58
References 59
Appendix I 61
Appendix II 63
Introduction:
In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political willpower as it affects their citizens’ standard of living. The way and manner a society is governed directly or indirectly reflects on the behavioural pattern and perception of its citizens. In a democratic society, the media especially the television station is the major source of communication between the government and its citizen. The media through the television stations disseminate information, news items, showcase political programmes, developmental projects and pitfalls of the various arms of government in a particular country.
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