Key Features:
- No of Pages: 61
- No of Chapters: 05
Introduction:
Abstract
This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives.
To find out the impact of effective sales promotion on increasing coca-cola market share.
To find out the extend sales promotion has contributed to the economy. Based on these existensive literative review on textbook, Journals, and material on the area of the sudy was carried out. The research came up with the following findings.
- Sales promotion encourges customer’s purchase of coca-cola and equally creates customersattention and desire for the product.
- Sales promotion equally contribute to the development of the economy Based on this findings the researchers recommend the following.
- The company should not only define it target for appropriate choice of promotional tools that suit the audience but should make sales promotion cost effective to be able toachieve it’s objectives.
The government should monitor the sales promotional activities of the companies because some of them are deceptive.
These recommendations if properly carried out we booost the company’s position in soft drink industries and equally contribute to economy of the country. It was equally discovered that most of Nigeria companies that engages in sales promotion activities are very difficult for customers to win the reward and even when the reward is won, it is difficult to be collected by the winner.
Table of Content
CHAPTER ONE
1.0. Introduction
1.1. Background of the study
1.2. Statement of the problem
1.3. Objectives of the study
1.4. Research question
1.5. Significance of the study
1.6. Scope of the study
1.7. Limitation of the study
CHAPTER TWO
2.0. Literature review
2.1. What is promotion?
2.2. Components of promotion
2.3. Nature of sales promotion
2.4. Difference forms of sales promotion
2.5. Effectiveness of sales promotion
2.6. Objectives of sales promotion
CHAPTER THREE
3.0. Detail of discussion
3.1. Sales promotion in brewery industry
3.2. Critisms of sales promotion
3.3. Contribution of sales promotion in the economy
3.4. Company profile.
CHAPTER FOUR
4.0. Summary of finding recommendation and conclusion.
4.1. Summary of finding
4.2. Recommendation
4.3. Conclusion
Bibliography
Introduction
1.1. BACKGROUND TO THE STUDY.
Ebue B. (2000: P. 339) sees sales promotion as something that can arouse interest, create a buyer desire, spirit an immediate reaction from customers middlemen and company’s sales force. It is the name trhat is applied to special kind to sales accelerating personal selling or publicity and also its activities are directed to consumer middlemen or the forms sales force.
In order to achieve sales promotion objective certain thing are added to the company’s product so as to have more customers to purchase the product while existing customers are encouraged to be patronizing sales promotional activities are directed to customer’s, middlemen or the firm own sales force. It is considered as a social selling effort incentive designed to stimulate buying action. However, sales promotion consists of coordinated seller immediately effort to establish channels of information and persuation to faster the sales of goods and services, to the people from the stage of unawareness to the stage of awareness.
Sales would increase if more customers are attached. Sales promotion are grouped into three size. Consumer protection which contrails coupons, premium, consist demonstration etc. Trade or dealer, promotion which consists of tree goods merchandise allowances, buying allowance etc. and sales force promotion which involves sales contests specials bonus, sales meeting. Consumer promotion has enhance the immediate, that is to say that benefit, we immediately, but it does not build any long term consumer framerlise and contrast to advertising sales promotional devices usually only the promotional materials available at the point of purchase, therefore sales promotion which is one of the promotional tools are feared towards the target market.
Eloga and Ani (2000.279) maintained that sales promotion has not contributed to the growth of company butalso the Nigerian economy as a result of this the research or critically look to the importance of Nigeria Economy with special interest on coca-cola drink.
1.2. STATEMENT OF THE PROBLEMS
The Nigeria bottling company PLC is the leader in the soft drink market in Nigeria, the company has different of several brands of soft drink which are marketed to customer’s or consumer like tanla, sprite, tonic water,bitter lemons and coke product which the coca-cola is it’s trade mark has been in Nigeria market for many years. How effectively is the application of sles promotion tools in the company?
In as much as the effective application of sales promotion, what is the level of increase in sales turn out?
Many people have come against sales promotion, that most often what was promised was not given and even the companies makes it difficult to win. But many believed that it has enhance the walfare of the people. In the view of the researcher will ensure the asone question.
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