Key Features:
- No of Pages: 74
- No of Chapters: 5
Introduction:
Abstract
Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes.
However, by writing this project, the researcher intends to look beyond the imbalance to the root cause.
It is hoped that the information contained in this project will go a longway to correct the persistent problem of urban – rural news imbalance in Nigerian newspaper.
Consequently, chapter one introduce this study as well as the theoretical frame work on which the study is based.
In chapter two, the researcher gives an in-depth review of the works and studies done by the urban – rural imbalance.
Chapter three simply states the method of study used to conduct t he study.
Chapter four and five presented and analysed the data. Besides, the researcher drew some conclusions from the data presented and make appropriate recommendation.
Table of Content
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Introduction
INTRODUCTION
BACKGROUND OF THE STUDY:
“Two powers which make modern society different from the previous one are the power of industrial technology and mass media of communication, of which the newspaper is a part . when Dexter (1964) made this statement, little did he know that the mass media of communication will create some problems for modern society.
However, this news and information from the mass media has never flowed in a balanced way. It has always been lopsided – this imbalance in information flow has been one pertinent issue both in international and national communication in the global scale, the information imbalance has reached the stage, according to Nwosu (1986) when “a demand for Adriatic change I the present pattern of information flow between and among nations should gather momentum.
The third world nations are complaining that “not only is every little said about them but also that every little said about them but unfavourable’. (Masmond,1979). Such information about the third world is usually about disaster, crime, coup detect tribal war. Etc.
This unequally distributed and badly used information /news made some see the reason to demand for the new world information and communication order (NWICO).
Sofar, so much effort and resources are being spent in the call for NWICO. The demand of the third world of which Nigeria is a part, for a balanced flow of information, is perhaps best delineated and forcefully argued in the so-called NWICO (mgbemena & Onwura, 1980).
Moreover, the western nations go to any length to defend their nations. Stephenson (1990), for instance, argued that “the attention given to disruptive news in the third world is characteristic of all, media system, particularly those of the third world it self.
In re – affirming what Stephenson said, meil (1990) says that if western journalism is quality of bias, sop is journalism all over the world. He said apply that “certainly much global coverage can be said to contain basis –but all reporting can be so indicated”.
However, are the allegations of the western nations right? It is a fact that Nigeria is an outspoken nation among the third world nations demanding or this new balance and free flow of information between two parties.
The result of some researchers and expressed opinions did not exonerate Nigeria from the imbalance flow of information, which it accuses the western media of.
After all, imbalance flow of information has the same ill consequences, whether it is at international or inter – national levels. Imbalance within a nation is equally unacceptable as imbalance between nations (Agba,1997) one may ask, what is the situation of Nigerian journalism? Is it guilty of imbalance flow of information among and between different sectors of the country.
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