Key Features:
- No of Pages: 58
- No of Chapters: 5
Introduction:
Abstract
This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study.
Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating with the creator (GOD) and he (Adam) was also adhore to policy imposed on him by God.
Public relations policy and its implementation is known to be the way at which individuals carry out actions, policy and orders initiated from another body in order to maintain peace, harmony, orderliness and effective communication without leakage. This also means that public relations is a body of related principles that regulates and guides external individuals or bodies.
Nevertheless, as the case study of Nigerian Rail-way corporation, (NRCS) public relations stipulates how the corporation maintain mutual understanding with customers and staff of the corporation. Showing the at if there is no understanding, the percentage and probability of this corporation to progress and profitability index will be zero.
This project will be of immense benefit to the student of mass communication in higher learning who are learning or practicing this profession. Chapter one looked into the background of the study where some of the identified problems were some related literature were reviewed in chapter two.
Nevertheless, the methods we use is not any other one except the method of sample survey, because it is pertinent to use since its required different opinion from the masses about the operation of NRC Organization. To assured that the organization has already have dent of image on their services to the masses, through this sampling survey it will be resurrected and restored to order. The sample size used in this research work was 200. the following were the findings.
Table of Content
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Introduction
INTRODUCTION
BACKGROUND OF THE STUDY
Public relations is a management function that helps define organizational objectives and philosophy. Public relations practitioners communicate with all relevant internal and external publics in the effort to create consistency between organizational goals and societal expectations declared Otis W/Graig E.A (1988)
Public relations practitioners develop, execute, and evaluate organizational programs. Their goal is to promote the exchange of influence and understanding among an organizations constituent parts and publics.
Attempts to define the public relations is frequently conflicting and generally diversen. The statement has to do with the various definitions being given by different scholars. As the day dawns, scholars come up with their own definition of public relations which sometimes contradict what others have written or beef up what others have written.
Some definitions list the kind of organizations that utilize public relations (all kinds), somedwell on the media used for public relation communications (all media ) and still others focus on the publics, or target audiences, with which public relations communicates (all publics) many authorities give exhaustive list of what public relations is not, while a few even claim that public relations as such no longer exists, preferring another name for the process.
Public relations is practice in organizations that range in type from giant, multinational oil companies to small, human service agencies. A public relations manager or staff of a large corporation may be responsible for the firms relationships with customers, suppliers, investors, employees, and even foreign governments or local government parastatal.
The concern of the researcher is to determine to what extent the much he valid neglect, in efficiency and negative image of the government parastatal could be apportioned to the public relations policy and its implementation.
The current need for public relations to become more thoroughly integrated into the organizational decision –making process cannot be questioned. government agencies at all levels retrench in the face of new fiscal limitations according to James A.F. stoner (1978:103) successful managers in today’s environments are those who maintain a higher batting average in accurately assessing the forces that determine the most appropriate behaviour of any given time and in actually being able to behave accordingly.
Whenever the potential for influencing public opinion exist, the issue of social responsibility becomes significant. During the past twenty years social responsibility has become a major concern in Nigeria society. Many thoughtful observers feel that institutions should assume responsibility for the consequences of their actions. Within the context of public relations, according to Donald Wright 91979:56) implies that public relations people should act at all times with the best interest of society in mind.
Rex Harlow said that a public relation practitioner suggests way the organization can adjust its behaviour to meet social, political and economic responsibilities and the needs created by shifting human standards an attitudes.
Moreover, the practitioner tries to help the organization demonstrate a keen sense of social responsibility along with profit responsibility. The logical extreme of this position, which suggests that public relations be defined as representing the public and attempting to influence management, has been argued. It could be asserted that public relations gives the public a voice at policy-making level.
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