Key Features:
- No of Pages: 44
- No of Chapters: 05
Introduction:
Abstract
Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems and solution to the problems of promotion using Zertech Nigeria Limited, Maya as a case study. Data of this study were collected through the use of questionnaires; they were analyzed using percentage method.
Table of Content
CHAPTER ONE
Introduction
Background of the study
Statement of problems
Purpose of the study
Significance of the study
Research questions
Scope of the study
Limitations to the study
CHAPTER TWO
Literature review
Concepts of promotion
The place of promotion in effective marketing
Strategy for promotion
Problems of promotion
Solutions to the problems of promotion
CHAPTER THREE
Methodology and procedure of study
Research design
Population of the study
Sample of the study
Method of data collection
Method of data analysis
CHAPTER FOUR
Data presentation and discussion of result
CHAPTER FIVE
Summary, Conclusion and Recommendations
Summary
Conclusion
Recommendations
REFERENCES
QUESTIONNAIRES
Introduction
BACKGROUND TO THE STUDY
Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been adopted just to meet the needs, wants and aspiration of consumers, but all these efforts proved abortive. Some of these strategies can be traced back to the time of industrial revolution, when people were suffering. During 1900s people found ways to sustain their ways of living and one of the earliest forms of occupation they engaged in were subsistence farming, hunting etc in which individuals family was self reliant i.e. they depended on their productivity.
The recognition of this trend now led to trade by barter, whereby goods were exchanged for goods and services where exchange for services, but did not meet the wants of the people. it was after this era that many came to recognize and it led to the production of goods for the whole populace. Nowadays, most business organizations have come to realize the importance and role of marketing in their organization just because there is need to encourage the demand for goods and services which can be done through the identifying, anticipating and satisfying the needs of consumer’s profitability. And all these can be done through all the promotional tool i.e.
i. Advertising
ii. Sales promotion
iii. Publicity
iv. Personal setting
Most marketing practitioners have come to realize that they are operating in a competitive environment, in which every organization is striving to succeed. Although, most organization adopt sales promotion, as a promotional tools but it can never be used in isolation because it gives short term incentives. And the question we are to ask now is that, what could happen after this incentive? Definitely competition would set in and that is why moist organizations have adopted the promotional mix which is the optimum combination of the promotional tools, in order to achieve the organizations goals and objectives. Promotion can be seen as a process or means of communication, and it has played an important roles in business organizations because an organization that does not communicate itself to the public is far for reaching its goals that is why the roles of marketing manager has been reorganized in business organization in Nigeria especially Zertech Limited.
Although, all promotion is communication but not all communication are promotion, therefore, promotion has been seen as an effective marketing strategy in most business organization in Nigeria simply because it provides information that attracts consumers, and influence consumers behaviour.
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