Key Features:

- No of Pages: 89

- No of Chapters: 05

Buy Now

Introduction:

Abstract

This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer an collect data collection, the data collection methods depend principally upon the aim and objective pf the research. This research of data collected from different source. The major finding in the product innovation is used to attain. In market leadership they could be seen at question sic table four where 68% of the respondent dais that product innovation are used to attain market leadership, in this case, I recommend that both the production and marketing manager of every firm should as a matter of necessity be creative Innovation and productive.

Table of Content

Title page



Abstract



Table of content



Chapter one: Introduction



1.1 Background of the study



1.11. Profile of the company



1.2 Statement of the problem



1.3 Objective of the study



1.4 Research question



1.5 Research hypothesis



1.6 Significance of the study



1.7 Scope and Limitation of the study



1.8 Definition of terms



Chapter two: Review of related Literature



2.0 Introduction



2.1 The scholar’s Perspective



2.2 The manufacture’s Perspective



2.3 The consumers’ Perspective



Chapter three research methodology



3.0 Introduction



3.1 Research Design



3.2 Area of the Study



3.3 Population of the study



3.4 Sample and sampling techniques



3.5 Method of Data Collection



3.6 Method of Data Analysis.



Chapter four: presentation and analysis of Data



4.1 Presentation and Analysis of Data



4.2 Test of Hypothesis



4.3 Discussion of finding



Chapter five: Summary, conclusion and Recommendation



5.1 Restatement of the problem



5.2 Summary of findings



5.3 Conclusion drawn from the findings



5.4 Recommendation



5.5 Suggestion for further studies



Reference



Appendix I



Appendix II

Introduction

1.1 BACKGROUND OF THE STUDY



Many years back, the seller oriented Market prevailed over the consumer’s did out weight the main products during this period the production concept of the marketing Philosophy was prevailing giving little or no attention to the consumer.



The general difference was that the product would surely find a needy marketing no particular attention was paid to the product, packaging labeling, branding, modification and other features, qualities etc.



As time went on more and more products entered the market. This coming together of many products brought about competition among the available products consumer sovereignty began to over take its bearing based on good packaging, brand image, quality and convenience.



In the era of marketing concept, manufacturers, and producers determine first the need and went of the consumers and try their best to inculcate this into the company polices and programmes.



As a result of the dynamic business environment today, first apply difference strategy to ensure continued operation. Many new product are constantly being introduce into the market innovation are seriously on their job modifying and deleting old and unprofitable products.



Against this background, I want to look at product innovation as an effective tool in a competitive market.



Product innovation is the creation and development of new ideas into a new or an existing product. This embraces all the activities that will enable a company to determine what product to offer the market to satisfy consumers and out with competitors.



There is no gain saying the fact that the success or failure of any business is a function of the ability of its product to stand firm in the face to adverse competition from other products. Price reduction, intensive promotion and advertisement, product innovation and effective distribution channel are all strategies used by management to capture a sizable share of the market, but product innovation is the most effective and most result oriented.



As the population of the nation increases, so also does firm and business venture in order to be in alignment with the population. As a matter of fact, only those business units that ensure paramount consumer satisfactions and sovereignty in production shall withstand that struggle for goodwill.



If product innovation is not pursued, the company might be thrown out of the market Top management should always take cognize of what Williams J. Stanton said a company cannot successfully sell a poor product over the long run”



Often, it is easy to create a demand for initial sales. But a company need a good product to get repeat sales, and repeat sales are needed to stay in business.