Key Features:
- No of Pages: 50
- No of Chapters: 04
Introduction:
Abstract
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.
To carryout the research work. The some of the following objectives were set out.
To find out the problems associated with the pricing system of sorghum.
To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.
Fournals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available in all the markets in Enugu metropolis.
The four ps of marketing price promotion place and products should be adequately applied for improved performance.
It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.
Table of Content
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO:
2.0 literature review
2.1 An overview of agric marketing
2.2 Classification of agricultural produce
2.3 Importance of agricultural produce
2.4 Marketing concept in agric marketing
2.5 Marketing mix for agric produce
2.6 Product mix for alp
2.7 price mix for agric produce
2.8 Distribution mix for agric produce
2.9 promotion mix for agric produce
CHAPTER THREE
3.0 Details Discussion
3.1 What is price?
3.2 Type of price
3.3 pricing of agric produce
3.4 pricing objectives
3.5 The impact of pricing an agric marketing
CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion
4.1 Summary of findings
4.2 Recommendation
4.3 Conclusion
Bibliography
Introduction
1.1 BACKGROUND OF THE STUDY
PRICING
Pricing is much more of an uncontrollable variable for the agricultural producer especially in the short run. In the first place, agricultural producers come in small operating units produce homogenous products and cannot influence supply situation in the face of changing demand in the short run. In the long run these producer can influence price b y reducing the acreage cultivated.
According to Kotler (1996 P : 46) price is the amount of money customer pay for the product or service and the time a place of exchange. Munier (1994 : 10) in the quality review of marketing stated that price is the exchange value of a good service and the value of an item is what it can be exchange in the market place, every product and services has it price. It is through price and payment that firms recover their cost of production and active their management of profit.
Price is the monetary expression of value, value is created in utility ,utility is an expression, of usefulness, whole usefulness is based on the potential for nod and want. Satisfaction, value and utility are culturally based while needs and want cultural psychological, sociological and physiological, based, therefore price as an ultimate expression, of needs and want satisfying potential of an item of product or service which has cultural psychological and economic implication on market.
Edoga and Ani (2000 : 319) noted that price is often used to indicate value when it is paired with the perceived quality of product or service specifically, value can be defined as the ration of perceived quality to price (value perceived quality/price).
This relationship shows that for a given price as perceived, quality increases, value increases. Also for a given price, value decreases. When perceived quality decreases for some product, price itself influence s the perception of quality and ultimate value to consumers. This include transport services.
Pricing is an important and complete element of the marketing mux and generate the height st level of external interference.
It is a major determinant with volume of goods and service available for the consumer in any economy. Therefore, forms especially those in profit business has both external and internal pricing policies and technique, which are available to achieve its organization objectives.
Adirika Ebue and Nnolim (2001 : 280) stated that while producer in the agricultural sector appear to be price takers, the middle men have considerable influence on the price of the product sold to consumers. This is over and above the necessary add-ons for services and profit performed and is made possible in dealing with small scattered production units.
Monree (1992 : 210) noted that the consumer perception of products quality very directly is with the better the quality is perceived to be.
In the view of complex nature of price and its import ants in the marketing of agricultural products The researcher in this study takes a look at the pricing of agricultural product with particular interest on ………
Buy Now
