Key Features:

- No of Pages: 59

- No of Chapters: 5

Buy Now

Introduction:

Abstract

Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media house towards the television commercial interruption. This study employed field survey method which entails drawing of questionnaire and interviewing the subjects in their environment. This method is considered appropriate because it is the most widely used by social scientists for the study dealing with attitudes, opinion and predispositions of people. The findings show that the interrupted television audience will prefer their unfavourite programmes interrupted. The researcher also finds out that commercials that tend to satisfy their needs are recalled faster that commercials that do not satisfy need. Therefore, the fact is obligatory to offer some recommendations which perhaps will be valuable to television house, federal and state governments. The underlying objectives of these recommendations are to enable the television house to improve their service generally and tailor programmes in line with audience expectations.

Table of Content

CHAPTER ONE:
rn
rnIntroduction
rn
rnBackground of the study
rn
rnStatement of the Research problem
rn
rnObjectives of the study
rn
rnResearch questions
rn
rnResearch hypothesis
rn
rnTheoretical framework
rn
rnScope of the study
rn
rnLimitation of the study
rn
rnDefinition of terms (conceptual and operational)
rn
rnReferences
rn
rnCHAPTER II
rn
rnliterature review
rn
rnSources of literature
rn
rnReview of relevant literature
rn
rnSummary of literature review
rn
rnReferences
rn
rnCHAPTER THREE:
rn
rnMethodology
rn
rnResearch method
rn
rnResearch design
rn
rnArea of study
rn
rnPopulation of the study
rn
rnResearch sample
rn
rnSample technique
rn
rnInstrument of data collection
rn
rnMethod of data collection
rn
rnExpected results
rn
rnReferences
rn
rnCHAPTER FOUR:
rn
rnpresentation and interpretation of findings
rn
rnData presentation and analysis
rn
rnAnalysis of research questions/hypothesis
rn
rnDiscussion of results
rn
rnReference
rn
rnCHAPTER FIVE: summary, conclusion and recommendations
rn
rnSummary
rn
rnConclusion
rn
rnRecommendation
rn
rnReferences
rn
rnAppendix I
rn
rnLIST OF TABLES
rn
rnTable 1: Age of respondents
rn
rnTable 2: Sex distribution of respondents
rn
rnTable 3: Marital status of respondents
rn
rnTable 4: Educational qualification of respondents
rn
rnTable 5: Occupation of respondents
rn
rnTable 6: Has oral media helped you to source and disseminate information on daily basis?
rn
rnTable 7: Can all illiterate through traditional communication make up for his/her information needs?
rn
rnTable 8: Does the use of traditional means of communication during election affect your voting behaviour?
rn
rnTable 9: How often does information from the government get to you through the Chief and opinion leaders using the traditional communication channels?
rn
rnTable 10: Are you persuaded during election on how and who to vote for using traditional system of communication?
rn
rnTable 11: Do you think that the additional level of a person can affect his/her perception of the traditional means of communication?
rn
rnTable 12: Does alteration occur between information from modern communication media to traditional communication media through traditional means?
rn
rnTable 13: What is your level of dependency on the channel as veritable means of communication/
rn
rnTable 14: Do you receive any education about voting procedure during election from the traditional communication media?
rn
rnTable 15: Testing of hypothesis I
rn
rnTable 16: Testing of hypothesis II
rn
rnTable 17: testing of hypothesis III
rn
rnTable 18: testing of hypothesis IV

Introduction

Introduction
rn
rnBackground of the Study
rn
rnTelevision industry in Nigeria is still in infant stage comparatively to its counterparts in other parts of the developed world. However, it has metal or posed remarkably alithin this short period of its history. There have been some achievement and new dimension in its scope and operation for the past two decades.
rn
rnAt its inception, television in the country was basically used for information, entertainment and educational purposes. It’s different is in it’s ability to combine sound and picture. As a result of those qualities, it is possible for it to attract a large number of viewing audiences. To number of television receivers are over 30 million people throughout Nigeria and this is a proof of the immeasurable impact this inversion has had on the lives of millions on the spread of information.