Key Features:
- No of Pages: 85
- No of Chapters: 5
Introduction:
Abstract
This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media establishment in effective dissemination of news and information. In this work, the researcher tried to evaluate to types of the media that is, government owned media like NTA Awka Zonal station with a view to recommending a more effective ownership. That is the type of ownership influence and challenges that is geared towards attaining professionalism in media operation particularly in Nigeria. Moreover, it is also done in a critically way in order to examined the challenges facing Nigeria media establishment like Radio, Television, Newspaper, Magazine, Journals etc. The researcher narrowed down his research to television using NTA Awka as the case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the significance, research question and limitation of the study. Chapter two help to review critically the related literature. While chapter three states the research method to be used in carrying out the research. Like research design, sample method of data collection and analysis. Chapter four help to analyses the data collected and the result of the research in relation to research question. Finally chapter five help to summarize the entire research work and give some recommendation for further studies.
Table of Content
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Introduction
INTRODUCTION
Background of the Study
As a researcher, one will be able to know that from the inception, that before the independence of Nigeria, electronic media establishment has been constituted in other to cater for the pleasure of entertaining and informing the colonial masters and its subject it is obvious that despite the adversarial role of providing entertainment for colonial masters and their subjects, that other responsibilities seems limited, like their pivotal roles.
Besides, in 1977, following the federal military government decision to take over all the television stations in the country. Former eastern Nigeria television authority “ENTA” has come to be known as Nigeria television authority “NTA” Awka Zonal station.
This early arrangement marked the beginning of dependency of these media stations of government, which by implication severely affected their function, responsibilities and independence. Because their legitimate function, has been projected, serving as the mouth piece of the government this follows a maxim that “he who pays the pipe-dictates the tune” NTA Awka basically and always sticks to the dictates of the government in power for its survival. Since its concept of freedom of disseminating information has been mortgage by the financial dependency of these media on government institutive and various mobilization campaigns by selecting and emphasizing these campaigns in the news. At times it goes further to do special reports to high light problem area for government attention.
Apart from the colonial set up in the history of ownership, ownership of mass media in the federal government of Nigeria constitution.
In section 36, sub section 1 -3 of Nigeria 79 constitution put it thus: “it provide for any one, the legal right to establish and operate any opinions, provided that only government at the federal and state level or other person or body authorized by the president shall be out fitted to establish or operate a wireless broadcast medium. And 1992, then Military Head of State, General Ibirahim Badamosi Babanigida promulgated a decree allowing private individual participation in the ownership of electronic media.
The motive of liberalizing the electronic media were purposely for two reasons firstly, to fine the gaps in government owned reportage and secondly to generate profit reward for the financial enterprise.
Minaji System Television (MST) 43 VHF Obosi, MST 41, Lagos/Abuja is the first private television station sited in Obos in the Eastern Regional market with its high level of governmental and industrial entrepreneurship activities and purchasing power. Africa Independent Television (AIT) owned by Raymond Aokpse in another notable private television in the country unlike “ NTA” Awka channel 5 which is owned and controlled by the government.
In other words, media are those channels of information, radio, TV, Journals, Newspaper and magazine which can make the same message available to across-section of people inspite of their distance from the serve of the message.
That is to say, as the nervous system receives, processes and interprets stimulus reaching the body in order to achieve the needs, organize and interrelate the activities of the body, the broadcast media today collects information from a wide diversity of sources and places in the globe processes and reports back to people located in an equally wide diversity of places in the Diaspora in an effort in their interaction and interdependency moves. Meluheni’s postulations attracted wide spread reactions, through one of such least technological over-determinism. Thus crises believes the concentration on the differences between media could undermine class examination of various types of message in the same medium or similar messages across media.
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