Key Features:

No of Page: 87
No of Chapter: 5

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Abstract:

Trade and Markets are aspects of economic activities of man in every section of Igbo land. Ecological variations among different communities had enveloped societies to come together to trade, first through barter, and later the invention of currency by the colonial masters. Ogbete market, one of the earliest developed markets in Igbo land grew to meet people’s demand for goods and services. This development was as a result of colonial infrastructures which gave rise to intraethnic and inter ethnic transactions. These activities in the market attracted migrants thereby increasing the growth and advancement of the market.Unfortunately, this well structured market was affected by the outbreak of the Nigeria- Biafra War. During the war, Ogbete became an abode for the Nigerian military and a sex resort for raping and molesting Biafran ladies. Some parts of the market got burnt. However, sequel to the undaunting entrepreneurial spirit of Enugu indigenes, Ogbete was not only rebuilt after the war, but has continued to significantly assist in the development of Enugu metropolis in many ways. Apart from serving as a melting pot of viable intergroup relations and economic succor,it is not without certain negative impacts within its location, including some emergent challenges. Retracing and reconstructing the evolutionary growth and the strategic importance of Ogbete main market demands detailed reliance on primary and secondary sources to aid historical objectivity. In doing so, both qualitative and quantitative methods of inquiry received the pride of place.

Table of Content:

Declaration....................................................................iii

Dedication................................................................................................................iv

Acknowledgements..............................................................v

Abstract....................................................................................................................vi

Table Of Contents...............................................vii



CHAPTER ONE........................................................................................................1

INTRODUCTION.....................................................................................................1

1.1 Background To The Study............................................1

1.2statement Of The Problem..........................4

1.3purpose Of Study................................................5

1.4 Significance Of The Study..................................6

1.5 Methodology, Sources And Organisation Of Study.................7

1.6 Scope And Limitation Of The Study.................................9

1.7 Theoretical Framework...........................9

1.8 Literature Review....................................12

End notes..................................................19



CHAPTER TWO.....................................................................................................21

THE CONCEPT OF MARKETING...................................21

2.1 Meaning/History Of Market..............................23

2.2 Act Of Marketing.................................26

2.3 Evaluation....................................32

Endnotes...............................38



CHAPTER THREE.................................................................................................40

THE OGBETE MAIN MARKET...........................................................................40

3.1 The Evolution Of Ogbete Main Market..........................40

3.2 Ogbete Market Management Board.....................49

3.3 Partnership In Progress; Local Government Involvement................................52

End Notes.....................................55



CHAPTER FOUR...................................................................................................58

OGBETE MAIN MARKET IN THE HISTORICAL DEVELOPMENT OF ENUGU METROPOLIS..................................58

4.1 Positive Impact Of Ogbete Main Market...........................58

4.2 Negative Impacts Of Ogbete Market............................60

4.3 Challenges On-Going In The Market..........................62

End Notes..........................................................67



CHAPTER FIVE.....................................................................................................69

CONCLUSION AND RECOMMENDATIONS.......................69

5.1 Conclusion.................................................69

5.2 Recommendatons.........................................70

Bibliography.......................................................74

Secondary Sources..........................................76

Internet............................................79