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- No of Pages: 72

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Abstract

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Introduction

INTRODUCTION



The term mass media preference is often used is discussing how people use the various organs of mass media and interpersonal communication. To further explain this. It is necessary to explain mass communication.



The question “WHAT IS MASS COMMUNICATION?, communication has been going on in Nigeria prior to the evolution of mass media, the various communities within the country have formalized way of communicating among their members. Apart from the seemingly natural personal conservation, a completing developed system of “oral media” Frank Ugboaja (1987) has been in place. This system with variations in the different societies Oiled the wheel of communal progress and subsist even till today.



The modern means of communication is known as mass communication which can be defined as “a system of communication whereby message are being dispersed to a heterogeneous audience simultaneously.” This communication systems uses various media like radio. Television, newspaper able network, magazine etc.



This study will look into the audience related factors and how they influence he mass media preference among students for instance socio-economic factors example age, soci-education level, income, occupation and socio-psychological factors for instance life style and personality and mass media usage.