Key Features:
- No of Pages: 111
- No of Chapters: 05
Introduction:
Abstract
This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.
Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. It is the arm of this TNT/IAS of Nigeria market their courier services to their various customers. In other words, is customer’s satisfaction what these couriers aim to achieve.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the couriers staff. Customers of the courier.
In organizing and presenting data collected, tables, frequencies, pie chart, histogram and percentages were used. The various hypotheses were tested using the chi-square.
Data analysis and interpretation gave the following findings:
- Marketing department is not established in all the courier’s branches.
- Thomas Nationwide transportation of Nigeria faced intense competition from other couriers.
- The interest charged by the courier are high.
- The customers know about the courier through advertising, friends employer and other means.
Based on the findings the researcher recommends that:
- Marketing department should be established in all the courier’s branches to see that customers are satisfied.
- The courier should reduce its charges to its various customers.
The conclusion of the study is that marketing of courier services should be done by TNT/IAS of Nigeria. This is to increase the customers satisfaction and increase its profitability.
Table of Content
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Hypothesis Formulation
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of Terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Meaning of Marketing
2.2 Meaning of Service
2.3 An Overview of Courier Services
2.4 The Needs of Marketing of Courier Services
2.5 The Place of Marketing in Courier Services
2.6 Strategies for Marketing of Courier Services
2.7 Problems Associated with Marketing of Courier
Service
2.8 Prospects of Marketing of Courier Services
2.9 Marketing of Delivering Services in Thomas
Nationwide Transportation
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research Design
3.2 Sources of Data
3.3 Population of the Study
3.4 Sample Size for Courier’s Staff
3.5 Sample Size for Customers
3.6 Sampling Techniques
3.7 Research Instrument Used
3.8 Questionnaire Administration and Response
Rate for Courier’s Staff
3.9 Questionnaire Administration and Response
Rate for Courier’s Staff
3.10 Method of Data Treatment and Analysis
CHAPTER FOUR
PRESENTATION AND ANALYSIS
4.1 Analysis of Courier’s Staff Questionnaire
4.2 Analysis of Customers Questionnaires
4.3 Test of Hypotheses
CHAPTER FIVE
5.0 DISCUSSION OF FINDINGS RECOMMENDATIONS
AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendation
5.3 Conclusion
BIBLIOGRAPHY
APPENDIXES
Introduction
As a researcher, I should be able to X-ray the important of Courier service in customer’s delivery. Here the research will be interested in the marketing of courier service in delivery service, to observe that the major problem facing the industry is the infrastruction by the government, Bad road in service delivery. It is expected that at the end of his study he/she will be able to discover the ways and means through which “TNT/IAS and other courier services should deliver an effective and efficient customer service, so as to ensure customer satisfaction.
1.2 STATEMENT OF PROBLEM
The study will reveal the research work of courier service deliver in dispatch of goods services and to examine the effects of ineffective customer service delivery. It is therefore important to find out the place of customer services in delivery.
1.3 OBJECTIVE OF THE STUDY
Some of the objective of the study are
(a) Whether the customers of the above courier are satisfied with the quality of delivery service.
(b) To determine the extent of which marketing of delivery services have increased the volume of dispatch in TNT/IAS of Nigeria.
(c) To appraise the contribution of marketing of delivery services to the profitability of the courier service.
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