Key Features:
Number of pages: 65
Chapter: Five Chapters
Complete Tabe of Content
Abstract:
Television advert exposure on choice of hairstyling among Youths in Nigeria (a study of Youths in Ikorodu), the study aimed to determine the influence of Lush Hair Commercial on Choice of hairstyle with a study of selected Youths in Ikorodu, Nigeria. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview while theory adopted was stimulus response theory. The population of the study is an estimated 536,619 out of which 200 were sampled. Data collected was analyzed in tables and simple percentages. The study found that Lush Hair Commercial Influence the Choice of Hairstyle on their choices, create awareness and promotes the consumers product and services with the aid of television also it said that female patronizes have several used for the advertisement they watched on hairstyling products, services and trends and find the advertisement appealed because of several reasons. This includes the use of humor, imagery, music and characters. The researcher recommended that marketers should understand that what consumers want in a product is satisfaction and it is true that advertising can reinforce believe or attitude it may not erase already existing beliefs or attitude. Alternately, advertising campaign should be focused more on loyal and undecided consumers.
Table of Content:
Table of Contents VII
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 2
1.3 Objectives of the Study 3
1.4 Research Questions 3
1.5 Scope of the Study 3
1.6 Significance of Study 4
1.7 Operational Definition of Terms 4
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction 5
2.2 Conceptual Model 5
2.3 Conceptual Review 5
2.4 Empirical Review 30
2.5 Theoretical Framework 43
2.6 Summary of the Literature Review 44
CHAPTER THREE
METHODOLOGY
3.1 Introduction 46
3.2 Research Design 46
3.3 Population of Study 47
3.4 Sample Size 47
3.5 Sampling Technique 47
3.6 Data Collection Instrument 48
3.7 Validity 48
3.8 Reliability 48
3.9 Data Collection Procedure 49
3.10 Method Data Analysis 49
CHAPTER FOUR
DATA ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Introduction 50
4.2 Presentation of Findings 50
4.3 Discussion of Findings 56
4.4 Limitations of the Study 58
CHAPTER FIVE
SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Summary 59
5.2 Conclusion 59
5.3 Recommendations 60
5.4 Suggestions for Further Studies 61
References 62
Appendix I 64
Introduction:
Advertising helps the advertising agencies to showcase their creativity. The media cannot do without advertising. Apart from the revenue they get from placing such advertisements; it attracts more viewership, readership or fellowship of the channel. And of course the teachers and students of advertising are part of this component. The teachers are busy expanding the scope and application of advertising, adjusting the old form to adapt to the new technologies, the students are left with the issue of coping, understanding and assimilation and later application.
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