Key Features:
- No of Pages: 105
- No of Chapters: 05
Introduction:
Abstract
The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include:
…to determine the impact of Public Relations on increasing costumer traffic
…to know how Public Relations helped in improving communications between organization and its Public
…to find out if Public Relations activities of First Bank impacts on its Profit.
Based on these, three hypothesis were formulated each focusing on impact of specific Public Relations. Information were sourced from extensive literature on journals, textbooks and materials of the area of study were reviewed. Primary data were sourced from respondents comprising customers, relevant staff and management of First Bank Plc
Data collected were presented in statistical tables, analyzed and interpreted.
Based on the analyses, some of the following findings were made .
- It was discovered that the customers of first bank are satisfied with the Public Relations activities of the bank but it requires improvement as indicated by the few that were not satisfied.
- The researcher equally discovered that the their service charges were moderate and quality of their services commendable, but a reasonable number complained that they spend more than an hour attending to them, equally of note is that some of their staff are arrogant.
Based on the findings the researcher made the following recommendation:
- The management should internalized Public Relations activities in their operations for improve Public Image and the companies sustenance.
- The Public Relations function should be defined to avoid confusion in the organization. It should be clearly defined to include relationship with other publics and not only press Relations, publicity, lobbing and counseling, the relationship should be clearly incorporated. This when carried out will lead to the achievement of the organizational goals.
Table of Content
CHAPTER ONE
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 STATEMENT OF THE PROBLEM
1.4 OBJECTIVE OF THE STUDY
1.5 RESEARCH HYPOTHESIS
1.6 SIGNIFICANT OF THE STUDY
1.7 SCOPE OF THE STUDY
1.8 DEFINITIONS OF TERMS
CHAPTER TWO
2.1 LITERATURE REVIEW
2.2 WHAT IS PUBLIC RELATIONS
2.3 DEVELOPMENT OF PUBLIC RELATIONS PRACTICE IN NIGERIA
2.4 AN OVERVIEW OF PUBLIC RELATIONS
2.5 CONSUMER RELATIONS
2.6 ISSUES MANAGEMENT
2.7 STRATEGIC PLANNING FOR PUBLIC RELATIONS
2.8 DIMENSION OF PUBLIC RELATIONS
CHAPTER THREE
3.1 RESEARCH METHODOLOGY
3.2 SOURCES OF DATA
3.3 POPULATION OF THE STUDY
3.4 DETERMINATION OF SAMPLE SIZE
3.5 RESEARCH INSTRUMENT USED
3.6 QUESTIONNAIRE DISTRIBUTION
3.7 LIMITATION OF THE STUDY
CHAPTER FOUR
ANALYSES, INTERPRETATION AND PRESENTATION
4.1 PRESENTATION OF DATA
4.2 DATA PRESENTATION AND ANALYSES
4.3 TEST OF HYPOTHESIS
CHAPTER FIVE
SUMMARY , FINDINGS AND RECOMMENDATION
5.1 CONCLUSION
5.2 FINDINGS
5.3 RECOMMENDATIONS
5.4 CONCLUSION
5.5 BIBLIOGRAPHY
5.6 APPENDIX
Introduction
1.1 Background of the study
Public Relations has be come a potent tool in modern business management in recent times. A public is any group that has an actual or potential inert in or impact on a company ability to achieve its objective. The main goal of pubic Relations are to create, maintain and protect the organization reputation, enhance its prestige and a favourable image.
According to Edoga (2008:30) defined Pubic Relations as the Management function that establishes and maintain mutually beneficial relationship between the organization and the publics on whom its success or failure depends. And Pubic Relations is an organizations effort to win the cooperation of group of people.
Nwokoye (1984:212) defined Public Relations as the activities of cooperation union, government or other organizations in building and marketing sound and productive relations with special public such as costumers, employers or stockholders and with the public at large. So as to adapt itself to its environment and interpret itself society.
Busch and Houston(1995:200) noted that Public Relations is management function which evaluates public altitude, identifies policies and procedures of an individual or an organization with the public interest and executes a programme of action to earn public understanding and acceptance.
Public Relations (PR) is the management of internal and external communication of an organization to create and maintain a positive image.
Public Relations is management directing responsibility, because business can only think/ survive by virtue of continuing public approval “ with public sentiment nothing can fail, without it nothing can succeed”
(Irving Smith kegan, 1977:2) quoting Abraham Lincoln. Public Relations is aimed at making friends for the organizations and building internal and external goodwill on the reasonable that the are strongly needed for an organization to remain in business and make profit. With the increase in the activities of an organization, the need for adequate communication between the organization and those who in one way or the other are affected by the activities of the organization becomes more imperative.
An organization while wanting to remain viable, need to have good relations with its employees, customers of its products/ services , future investors, stockholders and Infact the general public. As an organization specialized in manufacturing or offering services, it needs to show its staff existing or potential customers that it is up to date, forward looking, concerned to product, offer the best goods /services for the price it charges and to make sure that it customers are really satisfied.
There is proliferation of Banks, this has brought about keen competition in the industry. This competition impacts negatively on the profit of the First Bank plc in Enugu. The question that comes to mind is how can First Bank survive in this competition, making sure that they have customers.
Manufactures and producers of goods and services are aware that the Public Relations does not only ensure that good relations with the public but can strive towards profit making through increased customers patronage
It is in the light of the importance attached to Public Relations that the researcher seeks to examines the role of Public Relations in increasing customer traffic with special interest in First Bank PLC Enugu.
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