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Female Preferences Of Nigerian Home Movies (A Case Study Of ESUT Students)

Type Project Topics
Faculty Administration
Course Mass Communication
Price ₦3,000
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Key Features:
- No of Pages: 100

- No of Chapters: 5
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Introduction:

Abstract

This research work was carried out to know the female preference of Nigeria home movies. In carrying out this study, the researcher use the statistical formula. The population of ESUT students used for this study is 4500, the researcher determined the sample size by using taro Yamani method and got 400 sample size. In an attempt to guarantee a liable data, the researcher constructed copies of questionnaire and administered to 400 persons and the exact numbers of questionnaires were returned to the researcher. The hypothesis tested were: Ho: that female preference in home movie does not vary Hi: that female preference in home movie varies Ho: there is no significant difference between female and male preferences on movies Hi: there is significant difference between female and male preferences on movies Ho: home movies have not contributed in the intellectual development of female students in ESUT Hi: home movies have contributed in the intellectual development of female students in ESUT. Ho: that watching home movies have no influence on Nigerian students. Hi: that watching home movies have influence on Nigerian students. Through the testing of the hypothesis using the chi-square method, it was discovered that female preference of home movies varies also there is a significant difference between male and female preference on movies and lastly, watching home movies have an influence on Nigeria students. Based on the findings, the researcher recommended that students perceive western values as a measure of ideal life and would prefer to watch more of local television product if the quality of the production improves.

Table of Content

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Introduction

INTRODUCTION



Background of the Study



Film is an instrument of communication that informs and educate through entertainment. It is also a motion picture, which as a reflection of the society reproducers the action of human being in thin coated roll or sheet of flexible materials used for photography. Researchers for a long time now have focused their minds in film viewing and preferences on the film. This century have tried to identify film preferences on females upon salient features of their personality. This write up have created a very short fund test, to address this problem which will give an instance feedback on the movie personality. In this project, the researcher set out to provide meaningful answers to these and other similar questions by investigating only the female preferences on movies. Agreeableness and Neuroticism on visual media preferences (for comedy, horror, action, romance and fantasy film genres). The analyses were carried out using data collected. My Personality application on movie viewing and found that Openness, Conscientiousness and Neuroticism were the three personality traits which best predicted film preferences and gender notwithstanding. Individuals scoring high on the dimension of Openness were more likely to enjoy comedy and fantasy films and less likely to appreciate romantic films, which were very popular amongst individuals scoring high on Neuroticism. Conscientious individuals were more inclined to enjoy films belonging to action and romance categories. Gender differences with regard to visual media preferences were striking: the prevalent conception according to which females prefer romantic films, whereas male’s favors action films were confirmed. Finally, significant interactions were noted between gender and Openness with regard to preferences for action, comedy and romance film genres. Female’s fans of action and comedy genres were markedly more open than male fans, and the reverse was true with regard to romantic films. Overall, it can be asserted that the combination of gender and Big Five personality factors contributes substantially to our understanding of people’s film preferences.
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