Key Features:
No of Pages: 22
No of Chapters: 5
Charts
Graphs
Tables
Abstract:
This study focused on enhancing organizational growth and development through innovation using selected small and medium scale enterprises in Ikot Ekpene as case study. The study made use of self developed questionnaire as an instrument for data collection. To ensure the successful execution of this work, the survey research design was adopted to select fifty (50) respondents as sample size of the study. Simple percentage and frequency table were employed for data analysis. The findings of this study revealed that however cost, competitive advantages and increased efficiency are the impact of innovation on organizational growth and development, and that poor working condition. Inadequate skill and poor planning are the challenges of organizational innovation. It was recommended that, proper staff training should be employed in an organization for staff productivity which will bring about innovative ideas for firms growth and development, and that good working condition should be made available to boast morale of staff and encourage them to discharge their duties efficiently and effectively.
Table of Content:
TABLE OF CONTENTS
Pages
Title page - - - - - - - - - -
Dedication - - - - - - - - - -
Certification - - - - - - - - - - -
Approval page - - - - - - - - - -
List of tables - - - - - - - - - -
Abstract - - - - - - - - - -
CHAPTER ONE
1.0 Introduction - - - - - - - - -
1.1 Background of the Study - - - - - - -
1.2 Statement of the Problem - - - - - - -
1.3 Objectives of the Study - - - - - - -
1.4 Research Questions - - - - - - - -
1.5 Significance of the Study - - - - - - -
1.6 Scope of the Study - - - - - - - -
1.7 Limitations of the Study - - - - - - - -
1.8 Organizations of the Study - - - - - - -
1.9 Definition of Terms - - - - - - - -
CHAPTER TWO
2.0 Review of Related Literature - - - - - - -
2.1 Concept of Organizational Innovation - - - -
2.2 Business Environment Affecting Organizational Innovation and Growth - -
2.3 Challenges of Organizational Innovation and Growth - - - -
2.4 Need for Employee Productivity - - - - - - -
2.5 Impact of Innovation on Organization Growth - - - - -
2.6 Effect of Employee Training and Development on Organizational Innovation -
2.7 Measure Employ By Organization To Enhance Competitive Advantage - -
2.8 Solution to Challenges of Organization Innovation for Competition Advantage -
CHAPTER THREE
3.0 Research Design and Methodology - - - - - -
3.1 Research Design - - - - - - - -
3.2 Population of the Study - - - - - - - -
3.3 Sample and Sampling Technique - - - - - - -
3.5 Method of Data Analysis - - - - - - -
3.6 Problems of Data Collection - - - - - - -
CHAPTER FOUR
4.0 Data Presentation, Analysis and Interpretation - - - - -
4.1 Analysis Of Research Questions - - - - - - -
4.1 Analysis of Research Question One - - - - - -
4.1.2 Analysis of Research Question Two - - - - - -
4.1.3 Analysis of Research Question Three - - - - - -
4.1.4 Analysis of Research Question Four - - - - - -
4.2 Discussion of Findings - - - - - - - -
CHAPTER FIVE
5.0 Summary of Findings, Conclusion and Recommendations - - -
5.1 Summary of Findings - - - - - - - -
References
APPENDIX A
Introduction:
1.1 Background Of The Study
Many years back the seller oriented market prevailed over the consumer’s and did not weigh the main products. During this period production concept of the marketing philosophy was prevailing giving little or no attention to the consumer.
The general difference was that the product would surely find a needy marketing and no particular attention was paid to the product, packaging, labeling, branding, modification and other features etc.
As time went on more and more products entered the market. This coming together of many products brought about competition among the available products. Consumer sovereignty began to over taken its bearing based on good packaging, brand-image, quality and convenience.
In the era of marketing concept, manufactures and producers determined first the need and want of the consumers and try their best to inculcate this into the company policies and programmers.
As a result of the dynamic business environments today, companies or firms apply difference strategies to ensure continued operation. Many new product/services are constantly being introduced into the market. Innovations are made to delete the old and unprofitable products.
Innovation is the creation and development of new ideas into a new existing product/service. The company determines what product/service to offer the market to satisfy consumers and out with the competition.
There is no gain saying the fact that the success or failure of any business is a function of the ability of its product to stand firm in the tale of adverse competition from other products, price reduction, intensive promotion and advertisement, innovation and effective distribution channel and all strategies used by management to capture a sizable share of the market. But product/services innovation is the most effective and result oriented.
As the population of the nation increases, so also does firm and business ventures in order to be in alignment with the population. As a matter of fact, only those business units that ensure paramount consumer satisfaction and sovereignty in production shall withstand that struggle for goodwill.
If organizational innovation is not pursued, the company might be thrown out of the market. Often, it is easy to create a demand for initial sales. But a company needs good products/services to get repeat sales in order to stay in business.
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