Key Features:

- No of Pages: 65

- No of Chapters: 05

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Introduction:

Abstract

The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary data. The major data collection instrument is the questionnaire.



The data were presented in table as frequency distribution and analyzed with frequencies and percentage. Having analyzed the data, the two funding are:

1. The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers.

2. The effects of the uniform pricing include: shortage of supplies relative to demand, diversion, bunkering and hoarding of petroleum products.



The conclusion is guided that deregulation of the down stream sector will improve the pricing system.

Table of Content

Title page

Approval page

Dedication

Acknowledge

Table of content

List of table

Proposal

Abstract



CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of problem

1.3 Objectives of the study

1.4 Research questions

1.5 Significance of the study

1.6 Scope of limitations of the study

1.7 Definition of terms.



CHAPTER TWO: LITERATURE REVIEW

2.1 The meaning and concept of price

2.2 Determinants of price

2.3 Pricing goals and objectives

2.4 Flexibility in pricing

2.5 Pricing models

2.6 Pricing situation in Nigeria

2.7 Uniform pricing and marketing of petroleum product in Nigeria



CHAPTER THREE: RESEARHC METHODOLOGY

3.1 Research design

3.2 Sources of data

3.3 Population

3.4 Sample size used

3.5 Validation of instrument

3.6 Data collection procedure

3.7 Method of data analysis



CHAPTER FOUR: DATE PRESENTATION AND ANALYSIS

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendations

Bibliography

Appendix

Introduction

The introduction of this research is only available in the paid version.