Abstract

Banks are established to make profits, are these profit made of the expenses of the customers? Or is it as a result of the services provided by the banks?
It is the aim of this research work to find out if banks apply the marketing concept is consumer satisfaction what these banks attain to achieve?
This research work has five chapters. Chapter one contains a general discussions of the marketing concept as seen by different authors. This chapter basically talk of the introduction, background of the study, statement of general problems, objective , limitation of research, definition of terms.
A number of past related literature examined by other studies as it relates to the effectiveness of marketing concept was much talked about in chapter two.
Chapter three deal with the research design and methodology of the project the way questionnaire were administered and the treatment of data is well outline in the above named chapter. The data from the research survey were analyzed and interpreted in chapter four.
Finally, the summary of finding conclusions on the research and recommendations made by the research are all in chapter five.

Table of Content

TABLE OF CONTENT
TITLE PAGE
ABSTRACT
CHAPTER ONE
1.1 Introduction
1.2 Background of The Study
1.3 Statement of General Problems
1.4 Objective of The Study
1.5 Formulation of Hypothesis
1.6 Significant of The Study
1.7 Scope and Limitation of Study
1.8 Definition of Terms.
CHAPTER TWO
2.0 Literature Review
2.1 Marketing Concept
2.2 Review of Current Literature.
2.3 Contrasts between Sales and Marketing Concept
2.4 Nigeria Financial System

CHAPTER THREE
3.1 Research Design and Methodology
3.2 Selection of Population/ Sample Size
3.3 Development of Research Material
3.4 Questionnaire Design
3.5 Interview
3.5 Treatment of Data
3.6 Table Showing the Distribution and Collection of Questionnaire
3.7 Determination of Sample Size

Introduction

The marketing concept whose major focus is customer satisfaction at a profit to the firm is so obligations in the marketing classroom that the unquestioning student of marketing is led to believe that firms who fail to employ it are business criminal. Marketing some people will be need not to be very complicated or costly such person’ idea is that a good product is all one needs for success in business.

Effectiveness of marketing concept in the banking (A survey of commercial bank in Idah Kogi State)

Key Features

Table of Content

Introduction