Key Features:
- No of Pages: 120
- No of Chapters: 05
Introduction:
Abstract
The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence.
Three hypotheses were formulated, to test for hypotheses.
a) Whether marketing strategies used by Jonatex lead to increase awareness of the company services.
b) Whether marketing strategies used by Jonatex lead to increase of sales of the company.
c) Whether marketing strategies used by Jonatex lead to the company’s increase of profit.
To solve, the problems both primary and secondary data were collected. The research instrument used in collecting data were questionnaires journals and magazines for secondary data while interviews were for primary data. The respondents comprised of the staff and the consumers of the company’s services.
In organizing and presentation of data collected, tables’ percentages and frequencies were used. Data analysis and interpretation gave the following findings.
Most respondents agreed that marketing strategies used by Jonatex lead to awareness creation of the company. And also rated the quality of Jonatex prints as been good, appealing inviting, enticing attracting and appending it with a moderate price.
Most of the respondents rate distribution channels used by Jonatex as being satisfactory.
Most of the personnel respondents agreed that strategies used by Jonatex does not account for increase of profit for the company. While the marketing strategies used by Jonatex account for increase on sales.
Based on the findings, the researcher recommended that:
1) As part of effort by Jonatex to increase sales, the company should embark on designing the overall services delivery system, training and manpower development, that will show remarkable improvement on their employees to help boost sales.
2) The company should create more channel strategies to save customer’s time in terms of distribution and collection.
3) As part of the effort by Jonatex to increase its profit, seminars and workshops with current and up to date information on how better the company should be more profitable than other photo processing firms, they should embark on practicing responsive responsible marketing.
4) Jonatex Ultra Modern Colour Lab should try more to maintain good customer relationship and embark more on practicing marketing culture.
The conclusion of the study, is that although Jonatex Lab, been successful within its short period of existence, because of its distribution strategies and better quality which have made the company to have competitive edge over its competitors.
Table of Content
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of Problem
1.3 Objectives of the Study
1.4 Formulation of Hypothesis
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitation of the Study
1.8 Definition of Terms.
CHAPTER TWO
2.1 Literature Review
2.2 Characteristics of Services
2.3 Marketing Mix of Services
2.4 Marketing Concept and Service Marketing
2.5 Approaches to Improving Services Productivity
2.6 Customer Driven Approaches to Improving Productivity
2.7 Marketing Strategy Adopted in Photo Processing Service
2.8 Ways of Sourcing Raw Material as Needs by Jonatex
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Sources of Data
3.2 Population of Study
3.3 Sample Size Determination
3.4 Research Instrument Used
3.5 Questionnaires Administration
3.6 Method of Data Analysis
CHAPTER FOUR: PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation, Analysis and Interpretation of Data
4.2 Test of Hypothesis
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 Summary of Finding
5.2 Recommendations
5.3 Conclusion
BIBLIOGRAPHY
APPENDIX
Introduction
1.1 BACKGROUND TO THE STUDY
The history of photography is as much story of technological development as of artistic concerns. The many routs which photography has followed in the last century have all been the result of experiment and innovation.
Practical photography began in 1836 and modern photography evolved from a process devised by William Henry Fix Tallbot (1800 – 1877) who, in 1834 began experiments in sensitizing paper to light. Fix Tallbot in vented the first method for the easy production for any number of prints from the original plate, and it was this that laid the real foundation for the medium.
It is a joyous thing to be the first to cross a mountain your photography is a record of your living for any one who really sees. There was no way for any of us to make satisfactory permanent record of what we saw. Then, a young Frenchman by name of Joseph Nice-Phone discovered device used by artists. Pictures are means of recording forever things are sees for a moment. It is better than memory, because it not only recalls things to our minds, but enables us to show others with absolute realism what we thought which is move accurate than memory.
Ponder for a moment the difficult scholars have in attempting to reconstruct events as recent as our colonial history. The photographic records of the history of the development of this country since 1960 provided a staggering record unparallel in any other period in the history of Nigeria. This is because photographs deals in things which are continually vanishing and when they have vanished, there is no contrivance on earth can make them come back again. We cannot develop and print a memory. The world has only recently a wakened to the role of usual literacy, the development which challenges the printing press.
Some scholars compare the first contrary of photography with the first contrary of printing. The comparison is not altogether unfounded because photography has played a dramatic role in nearly all forms of human endeavour since 1839, in the area of marketing in particular business in general photographs has created or made a remarkable achievement in areas of advertising and promotion. Some products like marching furniture and others are normally too heavy or bulky to be moved from one place to another. In this case, pictures of these products can be arranged in the best order and displayed on an cased but for visual aids. The pictures done can in due a prospect to act, because of its sales aids nature. Also in the areas of service due to the intangibility nature of service photography plays moment role intangible services.
While the end product (Photographs) is important the full history of photo process services cannot be assessed really understood without an understating of the technology that produced their result. A significant part of the technology is the hardware which enable photographers to product them historically and aesthetically photography transcends the language barrier, adds immeasurably to our understanding of the world and its people, environment brings in more height end awareness of beauty to our everyday lives, photograph like music is a universal language.
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