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- No of Pages: 88

- No of Chapters: 5

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Introduction:

Abstract

Abstract



This project looks into the level to which Consumers are protected in Drug Marketing in Nigeria. The main objective that motivates this work is the concern to ascertain how safe the market for drugs is for the users of drugs, considering the nature of drugs and its resultants effects on the users. Primary and Secondary data were used for this study. The main instruments employed in the collection of data are self administered questionnaire, interviewed schedule and observation. The chi-square was used in testing hypotheses. The major findings were that: despite efforts by the government to ensure safety in the drug market, its still infested with unscrupulous drug manufacturers and dealers who pay little or no regard to the law. It was also found out that the consumers whom the laws are meant to protect are not well acquainted with these laws and are incapable of taking adequate action in the event of default. Based on the findings, the following recommendations were made: There is the need for government to intervene and rescue the consumers by evolving a national policy that should clearly state the right of consumers to product satisfaction. In conclusion, the level of consumer’s protection in drug marketing is not impressive. A greater effort is needed on the part of the government to address the issue of consumers’ safety in the drug market.

Table of Content

TABLE OF CONTENTS

Title page

Approval

Certification

Dedication

Acknowledgement

Abstract

Table of Contents

CHAPTER ONE: INTRODUCTION

Background of Study

Statement of Problem

Objective of the Study

Testing of Hypotheses

Significance of Study

Scope and Limitation of Study

CHAPTER TWO: REVIEW OF RELATED LITERATURE

Historical Dimension/Origin of Consumer Protect

Basic for Consumers Protection

Marketing Concept on Consumer

The Nigerian Marketing Scene

Consumer Protection in Nigeria

Some Forms of Consumer Protection in Nigeria

2.7 Some Laws that Enhance Consumer Protection

2.8 The Role of NAFDAC in Ensuring Consumer Protection

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research Design

3.2. Sources of Data

3.3. Data Collection Techniques

3.4 Population of the Study

3.5. Sample Size Determination

Sample Selection

3.7. Method of Analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Presentation of Data

4.2 Test of Hypotheses

CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1 Summary of Findings

5.2 Recommendation

5.3 Conclusion

References

Appendix I

Introduction

The introduction of this research is only available in the paid version.