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- No of Pages: 60

- No of Chapters: 5

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Introduction:

Abstract

Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary.



This work was born as a result of concern the dwindling nature of communication in the developing countries, bedeviled by problems of both economy and technological set back as a result of which our communication system has remained a child of misfortune.



We commend this book, therefore to all communication students who are acquire skills and knowledge in the different higher institutions all over the country. To media owners, we hope that this research work will help to improve their livelihood which has been seriously threatened by these known and unknown problems. To those practicing communicators who are struggling day and night to improve and better their skills in the filed. We hope that a context with this book will help restore their lost hope and confidence

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Introduction

INTRODUCTION



When we considered the ever widening harizon between the third world communication order in which we have unfortunately found ourselves and the counterpart in the computer controlled worlds, (the developed countries).



We could not help feeling that sense of consciousness to brace up with the challenges caused by this imbalance, this feeling has today motivated us into embarking on this laudable project. A genuine and committed pursuit to the amelioration, if not outright solution to these seemingly unattainable problems that bed evil our young but promising third world communication order.



(1) STATEMENT OF THE EXISTING PROBLEMS



Communication is synonymous with understanding when communication does not end with proper decoding, it means that understanding has been lost understanding can be impaired by a number of factors, prominent among them is noise. Noise is any factor in the communication process that does not enhance the proper understating of the encoded message.



Noise is one of the most difficult problems that effect, both the print and broadcast media. In broadcast media it comes in form of hooting noise, poor grammatical expressions etc. While in the print, anything that tends to derail the readers mind from the proper understanding of the encoded message is noise. Noise could be in form of wrong spellings, wring usage of words as well as wrong punctuation’s .



In interpersonal communication, noise could come in the form of shabby dressing of the communicator, a handkerchief bulging from the pocket of the communicator, or bad make – up. When the encoded message is distorted as a result of noise, understanding will be adversely effected, the essential of such communication will therefor be defeated.



Another major problem that face communication in developing countries is language problems. For a communication process be seen as successful, the decoding must be an indication of proper understating. In country like Nigeria, there are about 250 ethnic groups and several language as well as dialects. Our use of English language is most times hampered by the intrusion of our local and sectional dialects.



Mr. Chudi Amafili and Mr. AL. Gwe seem to recognize this in their unpublished lecture material on radio and television production. They advice thus.” The announcers voice must be natural a universal voice, one not tied to any local or sectional dialects. It is only naive mind who will not understand the extent of damage, this above mentioned factor can cause in our communication process. English language is not our mother tongue. It is our second language and therefore one whose usage is most likely to be affected by the underlying factors in our first language. The Yoruba’s for instance omit the letter “H” in the pronunciation of English words because of the restrictions in their language. The Hausas and the I bos are not free from this dialectic problem. This affect them both in pronunciation as well as pitch variations.



This language problem does not stop here, Mr. Mbaachu, the personnel manager to Nigeria coal co-operation Enugu in his unpublished paper argued that it is only when we are using our mother tongue for communication that we are at liberty even to the extent of inventing words, which according to him, is not the same when we use other people’s lnguage. According to him when one is involved in another person’s language on remains a learner and never an experts. No wonder them many communication experts advocate that local language media house should be established in the local areas to take care of majority of people in remote area. The next major problem, according to Mr. Mbaachu is the dynamic nature language both local care of majority of people in remote area. The next major problem, according to Mr. Mbaachu is the dynamic nature language both local and foreign. According to Mr. Okenwa, the former Head of department of mass communication, Institute of Management and Technology (IMT) Enugu, Conventional English demanded that one uses “ you are welcome “ as a response to an expression of thanks. This is not the same with what use to apply a couple of years ago another major problem that besieged communicators in the under developed countries like Nigeria, is lack of modern communication gadgets / equipment. Reginald Okochi, the press secretary to the Enugu State Government, in his address to the 1999. Association of mass communication students (ASMACS) IMT Chapter lamented his woes, when he was covering the presidency as a radio Nigeria reporter. He narrated the pains and frustrations they suffered when their counterparts in overseas, aided by their very sophisticated gadget, were able to punch their news to their studios, even from their presidential dateline, while he and his colloquies waited to fax their news at the nearest business centre. What a frustration ?