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No. of pages: 53

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Abstract:

The study examined AUN students’ awareness of the All Progressives Congress, APC, use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know about APC’s use of the social media in the 2015 Nigerian presidential election. The study is anchored on two relevant theories: Media Dependency and Agenda-Setting theories. The researcher used survey method,with questionnaire as the instrument for data collection. The data gathered from the closed- and open-ended items of the questionnaire were analyzed using simple percentages and frequency counts. Findings show that majority of the students know enough about the party’s strategic use of the social media in the 2015 presidential election to state that doing so made the party popular, publicized its manifestoes, as well as made it to emerge victorious at the poll. Therefore, political parties should embrace the social media wholly as a veritable toolfor carrying out electoral campaigns.