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Audience Perception Of Commercial Telecast During NTA Network News Programme: (A Case Study Of Onitsha Metropolis)

Type Project Topics
Faculty Administration
Course Mass Communication
Price ₦4,000
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Key Features:
- No of Pages: 78

- No of Chapters: 5
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Introduction:

Abstract

Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.

Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.

Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.

It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.

In terms of the subject of a television show or programme.

Table of Content

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

LIST OF TABLES

CONTENTS



CHAPTER ONE

1.1 INTRODUCTION

1.2 STATEMENT OF PROBLEM

1.3 OBJECTIVES OF THE STUDY

1.4 SIGNIFICANCE OF THE STUDY

1.5 RESEARCH QUESTIONS

1.6 RESEARCH HYPOTHESES

1.7 DEFINITION OF TERMS

1.8 ASSUMPTIONS

1.9 LIMITATION OF THE STUDY



CHAPTER TWO

2.1 SOURCES OF REVIEW

2.2 THE SUMMARY



CHAPTER THREE

3.1 RESEARCH METHODOLOGY

3.2 RESEARCH DESIGN

3.2.1 POPULATION

3.3 RESEARCH SAMPLE

3.3.2 RESEARCH INSTRUMENT

3.4 DATA COLLECTION

3.5 METHOD OF DATA ANALYSIS



CHAPTER FOUR

4.1 PRESENTATION AND ANALYSIS OF DATA

4.2 DEMOGRAPHIC INFORMATION

4.3 RESULTS

4.4 DISCUSSION



CHAPTER FIVE

5.1 SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.2 CONCLUSION

5.3 RECOMMENDATION

REFERENCES

BIBLIOGRAPHY

Introduction

The introduction of this research is only available in the paid version.
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WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC offline past questions - with all answers and explanations in one app - Download for free
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709