Key Features:
- No of Pages: 96
- No of Chapters: 05
Introduction:
Abstract
The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its environment.
Similarly every investment has some "opportunity cost", since each involves the owner foregoing some alternative. Similarities notwithstanding, there are great many differences among investments. They differ as to the nature of economic activity, the magnitude of the outlay, asset type/class and otl mundane issues as location and identity of owners, her
To this effect, financial theorists and market analysis have developed many techniques to evaluate and market specialized product of this nature. As for market analyst, asset valuation is to aid the marketing of businesses either in part or in whole In an effective and efficient manner. Therefore the concept of value and the different valuation methods like, book value, earnings
potential, market value must be accorded its prime place in the course of evaluation, This must also be considered alongside the marketing objectives,
Investor's preferences and the operating environment: economic, social/political, legal and other components of the environment.
However, it is important to remember that no single approach will ever give the 'right" answer. To a large extent the appropriateness of any method depends on the evaluator and the prevailing circumstances.
Therefore the purpose of this study is not to arrive at 'the answer' but lay a solid foundation for a market to identify critical variables for a target buyer and develop realistic scenarios to enable him establish a 'value' for the assets.
This definitely would lead to the attainment of marketing objectives in an efficient and effective manner.
Table of Content
Title Page
Abstract
Table of Content
CHAPTER ONE
1.0 Introduction
11 Defining Customer Value and Satisfaction
1.2 Valuation Models
1.3 Basics for classification Investments in Asset
1.4 Investment in Asset as cash flow
1.5 Investment in Financial Assets
1.6 Types of Securities
1.7 Statement of Problems
1.8 Research Objectives
1.9 Research Questions
1.10 Hypothesis
1.11 Relevance and Significance of Study
1.12 Limitation and scope of study
1.13Definition of terms
References
CHAPTER TWO
2.0 Review of Related Literature
2.1 An Overview of marketing
2.2 Marketing Financial services
2.3 Some Definition of services
2.4 Characteristic of services
2.5 Marketing strategies for sevice firms
2.6 Financial securities valuation techniques
2.7 Cash flow valuations
2.8 Summary of Related Literature
References
CHAPTER THREE
3.0 Research Methodology
3.1 Research objectives
3.2 Research questions
3.3 Hypothesis
3.4 Research design/methodology
References
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Asset based method
4 2 Cash flow based method
4.3 Earning based valuation methods
4.4 Decision Rule
4.5 Data Presentation
4.6 Notes of Financial Statements
4.7 Classification of analysis/analysis
4.8 Analysis
4.9 Summary of valuations
4.10 Analyst option
CHAPTER FIVE
5.0 Summary of Findings, Conclusions, Recommendations
And Suggestion for Further Studies
5.1 Reasons for valuation
5.2 Inferences
5.3 Summary of findings
5.4 Conclusion
5.5 Recommendations
5.6 Suggestions further research
Bibliography
Introduction
Marketing is perhaps the most dynamic, complicated and challenging, function of business. Especially having regard to the specialized nature of financial assets (securities) marketing.
Indeed, more and more discerning financial institutions are recognizing that a detailed and objective appraisal of the assets (securities) is a pivotal determinant of investor/investment success in the marketing of financial products and services.
The success or failure of any business depends largely on the marketing function. It also provides a vital interface between organization and the environment. Service should run through an organization like blood through a body.
Service marketing is a deliberate and systematic planning and execution of a set of rational activities designed to satisfy end users of intangible products. Service marketing is concerned with the happiness satisfaction and pleasure given by the representative of an organization to the consumer of intangible goods.
1.1 DEFINING CUSTOMER VALUE AND SATISFACTION
Peter Drucker insightfully observed that a company's first task is "to create customer." But today's customers face a vast array of product and brand choices, prices, and suppliers. Then the question: How do customers make their choices?
Customer’s estimate, which offers, will deliver the most value. Customers are value maximizes, within the bound of search costs and limited knowledge, mobility, and income. They form an expectation of value and act on it. Then they learn whether the offer lived up to the value expectation and this affects their satisfaction and their repurchase probability.
Total customer value can then be seen as a bundle of benefits customers expect from a given product or service. Therefore customer's delivered value would then be the difference between total customer value and total customer cost.
1.2 VALUATION MODELS
One of the entrepreneur's critical tasks is determining value. This is important not only for the individual about to purchase a company, but also for the entrepreneur who is starting a firm, and is attempting to estimate the value of the business may have in the future. Finally, understanding value is a key step for the entrepreneur about to harvest a venture, either through sale or taking the business public, Financial theorists have developed many techniques, which can be used to evaluate a going concern of course, for a large public company; one could simple take the market value of the equity. For a going concerning with along history of audited financials, earnings and cash-flow projections are possible. But the valuation of a small, privately held business is difficult and uncertain at best.
If the hurdles can be scaled one way or the other, we still have to contend with characteristic nature of all investments where they all look alike, in the sense that every investment involves the outlay of resources in the expectation of future benefits.
Similarly, every investment has some "opportunity cost", since each involves the owner foregoing some alternative opportunity. Similarities notwithstanding, there ate a great many differences among investments.
They differ on basic issues such as the nature of economic activity involved, the magnitude of the outlay, etc and on such superficial issues as the geographical location of the activity or the identity of owners, Such differences give rise to various classifications of investments.
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