Abstract

This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective came to be as to ascertain whether there is an effective and efficient distribution of petroleum products, all round the country.

In the process of solving and pursuance on the problems and the objectives, both primary and secondary data were sourced. The targeted respondents were mainly the managers, staffs and customer were statistically determined for the purpose of both questionnaires administration and personal interview. In organizing and presenting the data collected, tables and percentages were used and various hypothesis were tested using chi-square. The tests of the hypothesis made the researcher to conclude that Oando Plc cannot improve on the distribution strategies for the marketing of petroleum product in our country, as the critical value was greater than the expected value on both test 5.99>1.2481 and 1.8838

Table of Content

Title Page

Abstract

Table of Contents

List of Tables

List of Figures

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Objectives of the Study

1.4 Significance of the Study

1.5 Research Questions

1.6 Formulation of Hypothesis

1.7 Scope and Limitation of the Study

1.8 Definition of Basic Terms

CHAPTER TWO: LITERATURE REVIEW

2.1 Definition of Distribution

2.2 An Evaluation of Strategy

2.3 Channels of Distribution Petroleum Products

2.4 Factors Affecting Petroleum Products

2.5 The Benefit of Using Efficient Channel

CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY

3.1 Research Design

3.2 Area of Study

3.3 Population of the Study and Sample Size

3.4 Instrument Used

3.5 Validity of the Instrument

3.6 Reliability of the Instrument

3.7 Methods of data Collection

3.8 Method of Data Analysis

CHAPTER FOUR: DATA PRESENTATION ANALYSIS AND INTERPRETATION

4.1 Summary of the Results and Findings

4.2 Test of Hypothesis

CHAPTER FIVE: DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1 Discussion of the Result

5.2 Conclusion

5.3 Recommendation, Suggestion for Further Research

Bibliography

Appendices

Introduction

This chapter consists of details of the topic under research. Here the background of the study, statement of the problem, objectives and significance of the study will be revealed along with research question so as to enable the researcher know what the research work is all about.

1.1 BACKGROUND OF THE STUDY

As a result of petroleum products being the major exporting product among others, of our country. Our country solely depends on it as the highest percentage revenue on the overall percentage of the total exportation products or items.

In the 1979s after the civil war, Nigerians have Agricultural products as the dependent product in both domestic and international uses. But today due to greater lucrative of this product all over the world, abandoned the former for the latter.

As the uses is universal, the extractive regions which are at South east and south west encountered a difficult impact to be supplied or distribute to various areas of other regions of the country, due to mainly mismanagement and other opposing factors. The transportation of this extracting products from the originated area to the refinery was a great problem in the country, because of its form bulky and channel of distribution. The government them employed foreign bodies to refine this product in order to reach to the hook and of the country. The refinery built and managed by government admitted a foreign firm to have a part in the refinery for the bases of their services as regards to importation. Still not adequate as the dealer divert this product to their own perspective regions where they expect to dispose it in a high value.

At times, this petroleum products ie fuel, kerosene, diesel, bitumen to mention but few do change totally the generic colour used to it to another unpredicted colour thereby caused a harm to human body. These dealers were formerly the staffs of one firm and another for years, left their various perspective offices for the marketing of these products thereby formed one organization and another to impose the prices on this products. The region that is basically not interested in the use of this product by their majority because of their belief or customs has low cost and optimal quantities than other regions.

From the facts, it becomes clear that if the left cream of the nation is to be feasible accordingly, a great percentage or rate of the standard of living would have been a something of smile to the populace.

An Evaluation Of The Distribution Strategies Adopted By Oando Plc For The Marketing Of Petroleum

Key Features

Table of Content

Introduction