Key Features:
- No of Pages: 107
- No of Chapters: 05
Introduction:
Abstract
An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state.
This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State.
Against this background, the project has the objective of findings out the implementation of SEEDs programme and suggest ways to build on the success and correct the weakness of the programme in the coming years. Other objectives include.
1. To determine whether the SEEDs programme has reduced enlightenment programme for rural and urban development with the use of SEEDs programme
2. To determine the marketing strategy adopted in executing the programme.
3. to identify the factors militating against the application of marketing strategy
4. To determine the constraints to the effectiveness of SEEDs in promoting state development.
5. To make recommendations based on the findings
A survey research design was carried out and a sample size of 400 respondent was studied. Questionnaire was the major research instrument used in collecting data for this research work. The chi-square statistical tool was used to test the hypotheses formulated leading to the following major findings.
1. There is significant relationship between marketing strategy adopted by SEEDs an state developments.
2. The state government support enlightenment programme for rural and urban development with the use of SEEDs programme.
Following our findings, we therefore conclude that the failure on the part of the government of Enugu state to improve on the implementation of SEEDs programme will not help reduce the level of poverty and unemployment in the state but will rather increase the rate tremendously on the good citizens of Enugu State.
Table of Content
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Research questions
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope and limitations of the study
1.8 Definition of terms
References
CHAPTER TWO- LITERATURE REVIEW
2.1 Conceptual framework
2.2 Need for marketing strategy by organizations
2.3 The state economic empowerment and development strategy (SEEDs) and its marketing strategy
2.4 The concept, characteristics and challenge of poverty and unemployment in Enugu State and Nigeria in general
2.5 Distribution channel of SEEDs programme in Enugu State.
2.6 Application of marketing strategy of SEEDs.
2.7 Marketing constraint of the SEEDs implement
References
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research design
3.2 Area of study
3.3 Population of study
3.4 Sample and sampling techniques
3.5 Instrument for data collection
3.6 Method of data presentation
3.7 Method of data analysis
References
CHAPTER FOUR: PRESENTTION AND ANALYSIS OF DATA
4.1 Data presentation
4.2 Testing of hypotheses
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of findings
5.2 Conclusions
5.3 Recommendations
Bibliography
Appendix
Questionnaire
Introduction
1.1 BACKGROUND OF THE STUDY
Over the last four decades, the federal government has made effort to address the recurring challenges of poverty and unemployment in Nigeria. Many not these efforts have not been very successful due to none implementation and poverty are two socio-economic problems that have continued to pose challenges to government through out the globe “ these two problems have become epidemic in the Nigeria economy” Soludo (2004).
The incidence of poverty has been high and on general increase since the 1980’s poverty rose from 28:1% to 46.3% in 1985 fell to 42.7% in 1997 but increased rapidly to 65.6% in 1996 but by 2003, it stood at 54.4% NBS, (2006).
Other demoralizing indicator of poverty are also given life expectancy was unsatisfactory low at 54 years in 1999 while other countries like Japan life expectancy was 80.8 and average of almost 78 years in the 48 “high human development countries: (UNDP 200: for some global poverty indices see third wall 2003: 52-62). Infant mortality at 77per 100 and maternal mortality at 704 per 100,000 like birth are among the highest in the world other available data from national bureau of statistics show unsatisfactory pictures.
- Only about 10% of Nigerians has access to good drugs
- Physician per 100,000 people were fewer than 30
- Over 5 million adult Nigerians has been estimated to be living with HIV/AIDs a number that may be currently exceeded.
- The proportion of children fully immunized had dropped from 30% in 1990 to 17% in 1999 and almost 40% of the children in the later years had never received any vaccination.
- Access of potable water in 1999 was limited to about 50% of the population, less than 40% of the rural population depend on the forest for livelihood and domestic energy.
- Up to 1.5 hours a day on (the) average are spent by rural house hold to collect water and fire wood, with household member walking an average of one kilometer a day to collect water and firewood (central bank of Nigeria annual bulletin 2003. (WWW.cenbank.org).
Also, qualitative indicators of poverty that have suffered vulnerable group in both rural and urban communities in Nigeria between 1980-2005 is unemployment on the other hand, unemployment level has continued to rise since 1986 with a growth rate of 11.2% between 1984 and 1986 the rate was 17.3% (National Directorate of employment: 21) unemployment is one of the very many dimension of poverty and a very critical and central one. It is believed that once unemployment is poverty addressed, some of the other dimension of poverty will disappear. The twin problem of unemployment and poverty. Therefore constitute national challenges of all time (Ugbaja 2005).
The federal and state government have continued to immitate, promote and complement effort aimed at reducing the intensity of poverty and unemployment in Nigeria.
In fact, in recent time the federal government has redoubled its effort and is stopping at nothing to take fight to the nooks and crannies of the 36 states of the federation including the federal capital territory Abuja.
In the light of the above, the federal government announced a national policy on March 2004, with an effective marketing strategy in the implementation. This programme has been known as the National/Economic Empowerment and Development Strategy (NEEDs).
In the forward to NEEDs document the former president Chief. Olusegun Obasanjo in 2003 stated the strategic points of NEEDs which are wealth creation, empowerment generation, poverty reduction and national value re-orientation within a time frame of 2003-2007. however, this work will concentrate on SEEDs which is the state counter of NEEDs.
This marketing strategy has been developed form a participatory process involving state and local government, national and state legislators, civil society organization, traditional institutions, business entities, donor agencies, ministry of finance, national planning commission etc.
It is against this background that this study is et to examine this policy with a view to determining it’s marketing strategic implication for the state development.
Buy Now
