Key Features:
- No of Pages: 77
- No of Chapters: 05
Introduction:
Abstract
This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water.
To carry out the research work, some of the following objectives were set out.
- To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis.
- To determine the impact of distribution on the profitability of Yoyo pure water company
- To offer solutions and suggestions on how to tackle and alleviate distribution problems identified.
Based on these, four hypothesis were formulated data were sourced using questionnaire. Extensive literature review on past work, text books, journals on the area of study were carried out.
Bourley’s formula was used to determine the sample size of the customers while a census of the staff was carried out.
The data collected were presented on statistical tables, analyzed and interpreted while the research hypothesis was tested using chi – square.
From the analysis, the following findings were made:-
- That Yoyo company make their products readily available to their customers.
- That the distribution policies of Yoyo pure water company lead to increased customers patronage and impact positively on the profit of the company.
Based on this, the following recommendations were made.
- That the company should continue improving on their distribution policies.
- That the company should also maintain good and efficient services to it’s customers.
- That the company, should continuously monitor the marketing environment so as to ensure continued relevance of it’s distribution policies on serving the market efficiently and effectively.
Table of Content
CHAPTER ONE
1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Formulation of hypothesis
1.5 Significance of study
1.6 Scope of study
1.7 Definition of terms
CHAPTER TWO
2.0 Literature review
2.1 An overview of physical distribution
2.2 Conceptional view of distribution
2.3 Channel of distribution for pure water
2.4 Transportation of pure water
2.5 Channel decision
2.6 Channel objective and selection for pure water
2.7 Inventory management
2.8 Warehousing
2.9 Customer service
CHAPTER THREE
3.0 Research methodology
3.1 Sources of data
3.2 Research instrument used
3.3 Population f study
3.4 Sampling technique
3.5 Determination of sample size or distribution
3.6 Method of data analysis and treatment
CHAPTER FOUR
4.0 Presentation, Analysis and Interpretation of data
4.1 Presentation and Analysis of data
4.2 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings, recommendations and conclusion
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendix
Introduction
1.1 BACKGROUND OF STUDY.
Many people have myopic ideas about distribution they misconstrue it as a strategy, which applies only to manufacturing and marketing.In these days of rapidly changing needs and business circumstances it is important that Yoyo worker/staff/management should thoroughly appreciate the importance of distributions and reliance to the services.
As satchet water industries relies on distribution for it survival and profitability, it is inevitable that it should develop and resilience to adopt the changing economic of its customers, which are becoming more sophisticated and complicated.
Provision of satchet water in Nigeria is faced by myriads of problems ranging from inadequate extension service, poor input distribution high cost of labour etc. however, the most serice but often the most neglected is the distribution and marketing.
To understand fully what distribution of satchat water service means to customer one has to forest understand the meaning of distribution in general, distribution is not only to loading, unloading and movement of finished goods form the producer to their final destinations. The present demands, its this areas of marketing cannot be easily understood unless one looks at the various activities involved in distribution.
Producers of goods and service made product available to their customer through various avenues called channels of distribution. This term owes its origin according to Zikmunal etal (P.312) to a French word for earn, thus suggesting a path through which something moves. Channels of distribution all, therefore the routes or paths through which goods and services pass as they move from their producers or manufactures to their buyers. They can be viewed, according to stern and his colleagues (stan etal: 1982, P.3) as sets of interdependent organizations involved in the process of making a product or service available for use or consumption
Though their is need to satisfy the customers need there is also a need to make profit for the existence of yoyo industry. The main objective of distribution is to provide goods and service available to customers distribution also involves the strength and weakness of the company.
Proper distribution implies providing the right services at the right time, at the right price at the at the right customers and in the right place.
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