Key Features:

- No of Pages: 68

- No of Chapters: 5

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Introduction:

Abstract

Advertising: A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).

Table of Content

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content



CHAPTER ONE

INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Purpose of the study/objectives

1.4 Significance of the study

1.5 Research questions

1.6 Research hypotheses

1.7 Conceptual and operational definition of terms.

1.8 Assumptions

1.9 Limitations of the study.



CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 Sources of literature.

2.2 Message generations.

2.3 Message evaluation and selection

2.4 Message execution

2.5 Evaluation advertising effectiveness

2.6 The review.

2.7 Summary of literature review.



CHAPTER THREE

RESEARCH METHODOLOGY

3.0 Research method.

3.1 Research design

3.2 Research sample

3.3 Measuring instrument

3.4 Data collection

3.5 Data analysis

3.6 Expected results.



CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.0 Data analysis

4.1 The test of hypothesis

4.2 Opinion of responses

4.3 Findings from data presentation and analysis

4.4 Discussions of findings



CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary / Conclusion

5.2 Recommendations.

Bibliography

Appendix

Introduction

The introduction of this research is only available in the paid version.