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A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour

Type Project Topics (docx)
Faculty Administration
Course Mass Communication
Price ₦4,000
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Key Features:
No. of pages: 76
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Abstract:
This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study, therefore, aims to examine the influence of dramatic elements in product advertisements on consumers when it comes to purchasing or buying decisions. It will also establish if the dramatic appeal in selected advertisements aids retention and recall at the point of purchase.
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