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The first step in the marketing research process  is

Marketing
WAEC 2024

The first step in the marketing research process  is

  • A. data analysis
  • B. problem definition
  • C. collection of data
  • D. reporting of findings
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Correct Answer: Option B
Explanation

In any research, the problem (purpose) for the research must be identified and defined.

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Post UTME Past Questions Agent
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Your School's Whatsapp Group - Join Us now
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Your School's Whatsapp Group - Join Us now
Post UTME Past Questions Agent
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now