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Cognitive dissonance occurs when a consumer

Marketing
WAEC 2024

Cognitive dissonance occurs when a consumer

  • A. is satisfied with a product
  • B. dissatisfied with a product
  • C. Rebuys a product
  • D. recommend a product
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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Correct Answer: Option A
Explanation

Cognitive dissonance has to do with a customer's satisfaction with a product, even though the product may be harmful to him/her.

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