Which of the following activities is not a function of advertising? It

mosunmolaishola

1 year ago

The correct answer is C. is used in place of personal selling.

Advertising and personal selling are two different promotional mix elements:

- Advertising is a form of mass communication that reaches a large audience, while personal selling involves direct, face-to-face communication with potential customers.
- Personal selling is typically used to build relationships, address customer concerns, and close sales, whereas advertising is used to create awareness, generate interest, and drive sales indirectly.

The other options are all functions of advertising:

A. Informs the audience about a product (awareness and education)
B. Reminds the audience about a product (reminder advertising)
D. Encourages middlemen to stock a product (trade advertising, aimed at wholesalers, distributors, or retailers)

While advertising can support and complement personal selling, it is not a replacement for it.