Marketing
WAEC 2019
Miss Okon has just been employed by manufacturing merchandise its products at a retail outlet
a. State four elements that would qualify the company's products to be merchandized at the retail outlet
b. State six functions Miss Okon would perform as a merchandizer
Explanation
a.
- The products should have price/price tag
- The products should be well packaged to protect and promote them
- The product should meet government stipulated standard
- The size, weight and durability of the product qualify it to be merchandized at a retail outlet
- The products should be well labeled to provide the necessary information to potential buyers
b.
- She would assist in planning the company's sales budget
- She would company's sales budget
- She would help in the attractive display of products at the retail store to increase sales
- She would plan product layout to encourage impulse buying at the retail store
- She would ensure that there would be no loss of sales through proper inventory management.
- She would between the company customers
- She would sell the assist in planning the serve as an intermediary and company's product
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