Abu company Ltd manufactures and sells hospital equipment to organization markets.
a) State four features of the markets the company sells its products to
b) List and explain three types of the market the company sells to:
Explanation
a.
Specialists are bought for the purpose of further production
The demand for the product does not respond to temporary changes in price
Personal selling is usually adopted
The relationship between buyers and sellers is mutual
Organizations purchase goods in large quantities
products are usually bought for resale
The buyers are made up of traders, entrepreneur and heads of civil servants
Buyers are geographically concentrated
The purchase decision process takes longer time
Transactions are usually done through competitive bidding
b).
Industrial markets: These are Companies that buy goods for further production
Government/Institutional Markets: These are government agencies, corporate bodies and other institutions that buy products to facilitate their productions
Reseller markets: These consist of wholesalers and retailers that buy products for the purpose of selling to other firms, individuals and households.
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