Your School's Whatsapp Group - Join Us now
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now

2021 WAEC Marketing Theory Use the diagram above to answer this question a) Identify the parts of the product...

Marketing
WAEC 2021

Use the diagram above to answer this question

a) Identify the parts of the product labelled A, B, C and, D

b). State three functions of the part labelled a to the product

c) explain five importance of the part labelled C to the consumer 

Your School's Whatsapp Group - Join Us now
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Explanation

a) .

  • A - Package
  • B - Brand/trade name
  • C - Label
  • D - trade mark/Logo

b). 

  • it enhances the decorative features of the product 
  • It enhances the image of the product
  • It protects the product from denting due to force impact
  • It shows caution/warning of product handling
  • It advertises the products
  • It protects the product from damages by weather conditions
  • It protects marketers and handlers from danger especially, if the product is toxic

c).

  • It beautifies the product by making it eye-catching and stimulating consumers to buy more (impulse buying)
  • It assists in the identification of the product 
  • It provides description of how the product is used
  • It helps in advertising the product
  • it shows the manufacturing and expiring dates
  • It shows the contact of the company
  • The quality of the label helps in grading the product value by consumers
  • It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON)

Report an Error Ask A Question Download App
Post UTME Past Questions Agent
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Your School's Whatsapp Group - Join Us now

Contributions ({{ comment_count }})

Please wait...

{{ settings.no_comment_msg ? settings.no_comment_msg : 'There are no comments' }}

Quick Questions

Post your Contribution

Please don't post or ask to join a "Group" or "Whatsapp Group" as a comment. It will be deleted. To join or start a group, please click here

{{ quote.posted_by.display_name }}
{{ settings.form_textarea_description }}
 
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Post UTME Past Questions Agent
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Your School's Whatsapp Group - Join Us now
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Post UTME Past Questions Agent