Commerce
WAEC 2005
Which of the following will not be considered in choosing a channel of distribution?
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A.
Nature of product
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B.
Preferences of consumers
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C.
Volume of sales
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D.
Quality of product
Correct Answer: Option D
Explanation
The quality of the product being sold is not a factor to consider when choosing to either sell directly to consumers or to go through middlemen.
Some of the factors to consider include
- The Nature of the Product
- The Nature of the market
- The Nature of Middlemen
- The nature and size of the manufacturing unit
- Government Regulations and Policies
- Competition
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