A lady that wears branded t shirt with a name tag Jane uche always stands near a shelf where coca cola products are displayed inside ShopRite. (a) What is marketing name for the duty performed by jane uche (b) Mention three activities performed by jane uche (c) In few words, give and explain four functions performed by jane uche in ShopRite for coca cola?

Japhet_michael.28

1 year ago

Marketing Name for Jane Uche's Duty
The marketing name for the duty performed by Jane Uche is a "Brand Ambassador" or "Promoter", but more specifically, she is performing the role of an "In-Store Promoter" or "Product Demonstrator".

Activities Performed by Jane Uche
Three activities performed by Jane Uche are:

1. *Product Demonstration*: Jane Uche is likely to demonstrate the features and benefits of Coca-Cola products to potential customers.
2. *Product Information*: She provides information about Coca-Cola products, such as their ingredients, nutritional value, and promotions.
3. *Engaging with Customers*: Jane Uche engages with customers, answers their questions, and encourages them to purchase Coca-Cola products.

Functions Performed by Jane Uche
Four functions performed by Jane Uche in ShopRite for Coca-Cola are:

1. *Promotion*: Jane Uche promotes Coca-Cola products to potential customers, increasing brand awareness and driving sales.
2. *Product Knowledge*: She provides product knowledge to customers, helping them make informed purchasing decisions.
3. *Customer Engagement*: Jane Uche engages with customers, building brand loyalty and encouraging repeat business.
4. *Point-of-Purchase Influence*: By standing near the shelf where Coca-Cola products are displayed, Jane Uche influences customers' purchasing decisions at the point of purchase.