The Principal of Peacock College, UK, a London-based certificate and degree-awarding institution, Dr. Zenon Adamek, has warned professionals in all fields of endeavour that they will lose their jobs or face business collapse if they do not update themselves regularly to cope with the ever-rising demands of the constantly-changing business environment.

According to a statement issued by the college principal, Adamek gave the warning in London while presenting the school’s 2014 professional academic programmes billed to commence in February.

He said, “Many have lost their jobs not necessarily because of the need to retrench but because such professionals have, over the years, failed to see the need to continually upgrade and update themselves to remain relevant and efficient in today’s business world.”

On the school’s professional and academic programmes for the year, he said they were designed to provide solutions to the difficulties that prevent professionals from pursuing further knowledge acquisition.

Adamak said, “Our finding is that one major reason why most professionals fail to pursue further education is their tight work schedule. They claim they work very hard, round the clock. But we have also found out that when decisions are to be taken on productivity, what saves a job is not necessarily hard work, but efficiency based on sound knowledge.

“This is, therefore, why our academic programmes are designed in such a way that even those with very tight work schedules, who cannot participate directly at the college, can participate through online arrangements.”

The programmes, according to him, cut across master’s top-up courses, corporate and management courses, professional academic courses in business and organisational strategy, travel and tourism, and information technology, among others.