In this video, we will be discussing "Public Opinion and the Mass Media". Here, we'll discuss how the citizens of a country keep the government accountable.

We'll cover:
1. Definition and characteristics of public opinion
2. How public opinion is formed determined and measured
3. The functions and demerits of public opinion
4. The concept of "Opinion Polls" and why they are unreliable in West Africa.
5. The definition and forms of the mass media
6. The role of the mass media in the day-to-day running of government
7. The mass media as the fourth estate of the realm
8. Public Opinion and the Mass Media: Nigeria’s Development from 1960 to the Present Day.
Then we will examine some WAEC and JAMB past questions to solidify our understanding of the concepts discussed in this lesson.