A. Define product retailing
B. Outline any three roles performed by the wholesaler to the manufacturer
C. Identity any three problems associated with distribution of products
A. Product retailing is the process when the dealing are based on tangible goods and usually a relationship with the buyer develops
overtime when the buyer visits the product retailer frequently over a period of time.
B. - Breaking of bulk: The wholesaler serves as a bulk breaker to the manufacturer to enable the retailer buy the goods.
- Price stability: They help to prevent price fluctuation by stocking the goods until they are demanded
- Information dissemination: Since the wholesaler is more closer to the retailers and the consumers, he knows what they want and the complaints that has been made on the goods of the manufacturer.
C. - Packaging problems: The packaging of goods is not standardized. This may result in damage or loss in transit
- inadequate transport facilities: The poor transport system also affect commodity distribution and marketing in the country.
The roads are so bad that commodities sustain great change due to accidents
- Long chain of distribution: There are too many middlemen. The numerous links along the chain of distribution make the price of
commodities to increase considerably.
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