(a)Define the term distribution.
(b) Outline three ways in which the retail- er is important to the consumer.
(c) Explain three disadvantages of the operation of middlemen in the distribution process
(a) Distribution is the process by which goods and services are made available through the producer to the final consumer.
b(i) The retailer stocks a variety of goods for customers to choose from, making shopping easier.
(ii) The retailer offers after-sales service to clients e.g. demonstrating how an appliance works.
(iii) The retailer provides advisory services to consumers on the use of the products.
(iv) The retailer operates at places and times that are convenient to their customers. sometimes late at night. (v) The retailer helps to break the bulk by selling in smaller quantities to customers at affordable prices.
c(i) They create artificial shortage leading to a hike in prices of goods.
(ii) It leads to perishable goods getting bad if the middlemen are too many. (iii) Too many middlemen cause a delay in the distribution of goods.
(vi) By repackaging, they reduce the quantity of the product to make more profit. (v) Some middlemen adulterate products leading to loss in quality of the product.
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