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A downward sloping demand curve means that

Economics
JAMB 2024

A downward sloping demand curve means that

  • A. price must be lowered to sell more
  • B. total revenue declines as price is lowered
  • C. demand falls as output increases
  • D. demand falls as output falls
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Correct Answer: Option B
Explanation

When the price of a product decreases, consumers are generally willing to buy more of it. As a result, the quantity demanded increases. However, since each unit is sold at a lower price, the decline in price outweighs the increase in quantity, leading to a decrease in total revenue (total revenue = price x quantity). This is why a downward sloping demand curve indicates that the total revenue declines as the price is lowered.


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