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A major function of the retailer is to

Economics
WAEC 2022

A major function of the retailer is to

  • A. grant credit to the wholesaler
  • B. break bulk and sell products in small units
  • C. reduce cost of distribution
  • D. generate demand for products through advertisement
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Correct Answer: Option B
Explanation

The primary function of a retailer is selling the products in small units to the consumers/customers. They also perform several marketing functions such as sales promotion, advertising and point of purchase display etc.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts