The saying that the 'consumer is always right' describes the doctrine of

Commerce

WAEC 2025

A. consumer sovereignty
B. caveat emptor
C. proximate cause
D. consumer protection

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Correct Answer: Option A

Explanation

The saying that the 'consumer is always right' describes the doctrine of consumer sovereignty. This doctrine suggests
that consumers dictate what goods and services are produced in the market based on their demands. Therefore,
businesses must cater to these demands to be successful.

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